Work the Web, E-Marketing Paperback - 2001 - 1st Edition

Name: E-marketing
Price: 5.00 USD
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Author: Simon Collin
ISBN: 9780471498971

by Simon Collin

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From the publisher

Marketing via Internet ist eine wirkungsvolle Werbemethode fr Ihr Unternehmen. Doch das Internet darf nicht als blo er Warenkatalog dienen, es mu "Wertschpfung" bieten - und das in nur 8 Sekunden. "E-Marketing" ist ein praktischer Leitfaden, der Ihnen Schritt fr Schritt 'Insider-Geheimnisse' vermittelt, wie Sie auf Marketingaktivitten im Internet eine gute Resonanz erhalten. Behandelt werden alle Aspekte des Marketing - angefangen bei der Auswahl der richtigen Software bis hin zur praktischen Umsetzung von Werbekampagnen.

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From the rear cover

The internet provides one of the most effective marketing tools your company can use to promote your brand, service or products. It offers a whole range of new ways to reach both new and existing customers; support press enquiries; research campaigns; investigate new export markets; set up focus groups; get advice or discuss techniques with other professionals, or simply find the best place to buy balloons for your next product launch!

The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.

E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net.

Details

Title Work the Web, E-Marketing
Author Simon Collin
Binding Paperback
Edition number 1st
Edition 1
Pages 192
Volumes 1
Language ENG
Publisher Wiley
Publication date 2001-01-17
Features Glossary
ISBN 9780471498971 / 0471498971
Weight 0.55 lbs (0.25 kg)
Dimensions 8.5 x 5.5 x 0.44 in (21.59 x 13.97 x 1.12 cm)
Category Business / Economics / Finance
Library of Congress subjects Internet marketing
Library of Congress Catalogue Number 2001271086
Dewey Decimal Code 658.84

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Citations

Reference and Research Bk News, 02/01/2002, Page 98

About the author

SIMON COLLIN is a freelance columnist and an expert on all aspects of E-business. He is author of the Wiley Business-to-Business Bible and E-commerce books.

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E-marketing

by Simon Collin

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ISBN 10 / ISBN 13: 9780471498971 / 0471498971
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John Wiley & Sons, 2000. Paperback. Very Good. Former library book. Slight signs of wear on the cover. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations.

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E-marketing

by S.M.H. Collin

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Paperback / softback. New. The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet.