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Marketing Your Services: A Step-By-Step Guide for Small Businesses and
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Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals Hardback - 1991 - 1st Edition

by Anthony O. Putman

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Reader reviews for Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals

From the publisher

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you:
* How to define and promote your services to the right market
* How to differentiate your business from other similar businesses
* How to price and package your services
* How to turn qualified prospects into customers and build long-term relationships with clients
"This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." --Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." --Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." --Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

From the jacket flap

If you make the marketing decisions for a small- to medium-sized company if you're looking to generate business more reliably and with less effort if you recognize that, for all your professional expertise, you're somewhat uncomfortable with the idea of marketing and you wish you had a better handle on what marketing is really about--then this book is for you. That's because Marketing Your Services is much more than a book about marketing. By stripping away the mystery of marketing, it shows you step-by-step how to think and act like an expert marketer. In just a short time, you will learn how to define the best markets for your specific services, and then how to zero in on them. You'll learn:
  • How to stand out from the crowd by differentiating your business from other similar businesses
  • How to price and package your services
  • How to turn qualified prospects into customers and build long-term relationships with clients
  • How to get your word out by networking, seminars, and other low-cost tactics
  • How to "stay alive"--what to do when you need business now!
Whatever kind of professional service you provide, Marketing Your Services will help you realize that marketing your service doesn't have to be an elusive or painful task, but something systematically and entirely doable--it can even be fun!

Details

  • Title Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals
  • Author Anthony O. Putman
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York
  • Publication date 1991-01-16
  • Features Bibliography, Index
  • ISBN 9780471509486 / 0471509485
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.32 x 6.32 x 0.96 in (23.67 x 16.05 x 2.44 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Small business - United States - Management, Service industries - United States -
  • Library of Congress Catalogue Number 89021537
  • Dewey Decimal Code 658.8

About the author

About the author ANTHONY O. PUTMAN has spent 20 years as a consultant specializing in helping businesses (including IBM, Bell Labs, and Peat Marwick) align their services with their markets. Dr. Putman holds his doctorate in psychology and is listed in Who's Who in Finance and Industry.

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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals

by Putman, Anthony O.

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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals

by Putman, Anthony O.

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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals

Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals

by Putman, Anthony O.

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Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals
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Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals

by Anthony O. Putman

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Marketing Your Services : A Step-By-Step Guide for Small Businesses and Professionals

Marketing Your Services : A Step-By-Step Guide for Small Businesses and Professionals

by Anthony O. Putman

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Very good
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ISBN 10 / ISBN 13
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Wiley & Sons, Incorporated, John, 1990. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Your Services : A Step-by-Step Guide for Small Businesses and Professionals
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Marketing Your Services : A Step-by-Step Guide for Small Businesses and Professionals

by Putman, Anthony O

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Wiley & Sons, Incorporated, John. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Your Services : A Step-by-Step Guide for Small Businesses and Professionals
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Marketing Your Services : A Step-by-Step Guide for Small Businesses and Professionals

by Putman, Anthony O

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ISBN 10 / ISBN 13
9780471509486 / 0471509485
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Wiley & Sons, Incorporated, John. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals

by Putman, Anthony O

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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals

by Putman

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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals

by Putman, Anthony O

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ISBN 10 / ISBN 13
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Wiley, 1990-05-14. 1. hardcover. New. 6.32x0.93x9.45. Buy with confidence. Excellent Customer Service & Return policy.
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A$36.09
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