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Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers
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Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers Hardback - 1991

by John R. Graham

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Reader reviews for Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers

From the publisher

Offers a unique set of proven strategies that turn coventional marketing wisdom upside-down. Here is a complete program for turning any business into a concern that customers seek out on their own. Shows that the role of marketing is to give people bold reasons for becoming customers and clients of their own accord through magnet marketing. Argues against such inefficient techniques as cold-calling and price-slashing and instead proposes sound techniques for attracting the best clients and most profitable accounts--and shows how to keep them once you've got them.

Details

  • Title Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers
  • Author John R. Graham
  • Binding Hardback
  • Edition First Edition; F
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York
  • Publication date 1991
  • ISBN 9780471526483 / 0471526487
  • Weight 1.24 lbs (0.56 kg)
  • Dimensions 9.61 x 6.42 x 0.91 in (24.41 x 16.31 x 2.31 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Customer services, Marketing - Management
  • Library of Congress Catalogue Number 90-38120
  • Dewey Decimal Code 658.802

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Magnet Marketing  The Ultimate Strategy for Attracting and Holding Customers
Stock photo: cover may vary

Magnet Marketing The Ultimate Strategy for Attracting and Holding Customers

by Graham, John R. With Steven J. Bennett

  • Used
  • Hardback
  • first
Condition
Good+ to Very Good
Edition
1st Printing
Binding
Hardcover
ISBN 10 / ISBN 13
9780471526483 / 0471526487
Quantity available
1
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Item price
A$11.59
A$6.52 Delivery to USA

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Description:
John Wiley & Sons, 1991. A sentence or two of yellow highlighting on about 8 early pages, including Acknowledgments page, Memorandum, Introduction, and 3-4 pages of Chap. 1 and one page of Chap. 2. Blue cloth with shiny red lettering on spine. 242 pages.. 1st Printing. Hard Cover. Good+ to Very Good/Price Clipped Else Vg+. 8vo - over 7¾" - 9¾" tall.
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Item price
A$11.59
A$6.52 Delivery to USA
Magnet Marketing : The Ultimate Strategy for Attracting and Holding Customers
Stock photo: cover may vary

Magnet Marketing : The Ultimate Strategy for Attracting and Holding Customers

by Graham, John R

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780471526483 / 0471526487
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1
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A$18.65
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Description:
Wiley & Sons, Incorporated, John. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A$18.65
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Magnet Marketing: The Ultimate Strategy For Attracting And Holding  Customers

Magnet Marketing: The Ultimate Strategy For Attracting And Holding Customers

by Graham, John R.

  • Used
  • Hardback
Condition
Very Good in Very Good dust jacket
Binding
Hardcover
ISBN 10 / ISBN 13
9780471526483 / 0471526487
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1
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A$21.74
A$7.25 Delivery to USA

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Description:
John Wiley & Sons. Very Good in Very Good dust jacket. 1991. Hardcover. 0471526487 . 242 pages .
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A$21.74
A$7.25 Delivery to USA
Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers
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Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers

by Graham, John R

  • New
  • Hardback
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780471526483 / 0471526487
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A$33.02
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Description:
Wiley, 1991-01-16. Hardcover. New.
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Item price
A$33.02
A$5.07 Delivery to USA
Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers
Stock photo: cover may vary

Magnet Marketing: The Ultimate Strategy for Attracting and Holding Customers

by Graham, John R.

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471526483 / 0471526487
Quantity available
1
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Item price
A$58.92
Free Delivery to USA

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Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Item price
A$58.92
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