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The Advertiser's Manual
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The Advertiser's Manual Hardback - 1988

by Stephen Baker

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Reader reviews for The Advertiser's Manual

From the publisher

This practical guide to advertising concentrates on making the manager a better advertiser and marketer, and shows how to deal more effectively with ad agencies. Provides fresh information on what's changed in advertising in recent years, and how to cope with the modern, changing marketplace. There is also coverage of international advertising, segmentation--how to target specific audiences and create products for them, changes in the media, and movement of the market and changes in the marketplace. Illustrated and contains many illuminating examples from real life.

Details

  • Title The Advertiser's Manual
  • Author Stephen Baker
  • Binding Hardback
  • Edition First Edition
  • Pages 307
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York
  • Publication date 1988
  • Illustrated Yes
  • ISBN 9780471635185 / 0471635189
  • Weight 1.73 lbs (0.78 kg)
  • Dimensions 10.27 x 7.31 x 0.83 in (26.09 x 18.57 x 2.11 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Advertising
  • Library of Congress Catalogue Number 88005892
  • Dewey Decimal Code 659.1

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The Advertiser's Manual
Stock photo: cover may vary

The Advertiser's Manual

by Baker, Stephen

  • Used
  • Hardback
  • first
Condition
Very Good in Very Good dust jacket
Edition
First Printing
Binding
Hardcover
ISBN 10 / ISBN 13
9780471635185 / 0471635189
Quantity available
1
Seller
Item price
A$8.81
A$11.74 Delivery to USA

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Description:
New York ET AL: Wiley. Very Good in Very Good dust jacket. 1988. First Printing. Hardcover. 0471635189 . DJ has yellowing, and is scuffed. ; 10.0 X 6.9 X 0.9 inches; 307 pages .
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Item price
A$8.81
A$11.74 Delivery to USA
The Advertiser's Manual
Stock photo: cover may vary

The Advertiser's Manual

by Stephen Baker

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780471635185 / 0471635189
Quantity available
1
Seller
Item price
A$34.82
A$5.86 Delivery to USA

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Description:
John Wiley & Sons. Used - Good. Good condition. Good dust jacket. [0471635189] (Advertising, Business) A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add to wish list
Item price
A$34.82
A$5.86 Delivery to USA
The Advertiser's Manual
Stock photo: cover may vary

The Advertiser's Manual

by Baker, Stephen

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471635185 / 0471635189
Quantity available
1
Seller
Item price
A$62.37
Free Delivery to USA

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Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Add to wish list
Item price
A$62.37
Free Delivery to USA