Shake That Brain: How to Create Winning Solutions and Have Fun While You're at It Hardback - 2006

Each Shake That Brain! strategy is backed by compelling examples from a wide variety of real-life applications--from World's Worst Pizza and Seeing Eye Ponies . . . to why it can be a good idea to turn to your mate and say, "Shut up!"

Guaranteed: You'll learn to create surprising yet inevitable solutions no matter the challenge or task at hand. Meanwhile, you'll be entertained AND enlightened--with plenty of energy, edge, and just plain FUN.

Shake That Brain! will broaden your mindset and strengthen your upper-body solution-finding skills. You'll learn to:

• Shake, rattle, and question your assumptions--they're crippling you!
• Turn your worst ideas into GREAT ideas
• Learn the power of "Opposites Thinking"
• Have "Yes" meetings only
• Generate and implement bold new solutions--by using just what's in the room

Along the way, you'll learn to: ask great questions, never take "Yes" for an answer, turn any crisis into a great opportunity, and harness the brain power of experts for ZERO dollars a day. You'll get exercises, easy-to-apply formulas, entertaining pop-quizzes, and eye-opening teaching examples from the worlds of business, technology, advertising, and more--all designed to make the reading experience both profitable and fun!

Who'll profit most from this book?

People in business (large or small) and people with a life outside of work. After all, whether it's business or the business of life, we're forever challenged to find creative solutions. So sit back, relax, and get ready to have more than a few laugh-out-loud moments while learning to Shake That Brain! Pretty soon, you'll have people saying to you, "Gee, why didn't I think of that?"