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Advertising Concept Book 3e: Think Now, Design Later
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Advertising Concept Book 3e: Think Now, Design Later Paperback - 2016

by Pete Barry

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Reader reviews for Advertising Concept Book 3e: Think Now, Design Later

From the publisher

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns--in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition--also reinforce the book's core lesson: that a great idea will last forever.

Details

  • Title Advertising Concept Book 3e: Think Now, Design Later
  • Author Pete Barry
  • Binding Paperback
  • Edition [ Edition: Third
  • Pages 296
  • Volumes 1
  • Language ENG
  • Publisher Thames & Hudson
  • Publication date 2016-07-26
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780500292679 / 0500292671
  • Weight 2.45 lbs (1.11 kg)
  • Dimensions 9.4 x 7.8 x 1.3 in (23.88 x 19.81 x 3.30 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Advertising, Advertising copy
  • Library of Congress Catalogue Number 2016933409
  • Dewey Decimal Code 659.1

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Advertising Concept Book 3e: Think Now, Design Later
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Advertising Concept Book 3e: Think Now, Design Later

by Pete Barry

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Advertising Concept Book 3E: Think Now, Design Later
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Advertising Concept Book 3E: Think Now, Design Later

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Advertising Concept Book 3E: Think Now, Design Later
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Advertising Concept Book 3E: Think Now, Design Later

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The Advertising Concept Book : Think Now, Design Later
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The Advertising Concept Book : Think Now, Design Later

by Barry, Pete

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Advertising Concept Book 3E: Think Now, Design Later
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Advertising Concept Book 3E: Think Now, Design Later

by Barry, Pete

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ISBN 10 / ISBN 13
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Thames & Hudson, 2016-07-26. Third. paperback. New. 7.90x1.20x9.50. Buy with confidence. Excellent Customer Service & Return policy.
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A$36.87
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