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Intellectual Property for Managers and Investors Hardback - 2006
by Steven J. Frank
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Summary
Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making responsibility at the interface where business and innovation meet.
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From the publisher
First line
What's in your head is intellect - the mind, emotions, imagination and creativity, problem-solving ability.
Details
- Title Intellectual Property for Managers and Investors
- Author Steven J. Frank
- Binding Hardback
- Pages 186
- Volumes 1
- Language ENG
- Publisher Cambridge University Press, Cambridge, United Kingdom
- Publication date 2006-02-23
- Features Bibliography, Index
- ISBN 9780521851060 / 0521851068
- Weight 1.18 lbs (0.54 kg)
- Dimensions 10 x 7.12 x 0.59 in (25.40 x 18.08 x 1.50 cm)
-
Themes
- Interdisciplinary Studies: Law Studies
- Category Business / Economics / Finance
- Library of Congress subjects Intellectual property, Industrial property
- Dewey Decimal Code 346.048
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Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting Ip
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