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The Marketing Paradigm: A Guide for General Managers
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The Marketing Paradigm: A Guide for General Managers Mass market paperbound - 1995

by Paul R. Messinger; Messinger

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Reader reviews for The Marketing Paradigm: A Guide for General Managers

From the publisher

This text is targeted at students of marketing management courses and is intended to help managers and students studying under the case method to recognize why certain marketing programmes are successful and others are not.

Details

  • Title The Marketing Paradigm: A Guide for General Managers
  • Author Paul R. Messinger; Messinger
  • Binding Mass Market Paperbound
  • Edition First Edition
  • Pages 237
  • Volumes 1
  • Language ENG
  • Publisher Thomson South-Western, Cincinnati, Ohio, U.S.A.
  • Publication date February 1995
  • Illustrated Yes
  • ISBN 9780538844949 / 0538844949
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing - Management, Marketing research
  • Library of Congress Catalogue Number 94041608
  • Dewey Decimal Code 658.8

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1995 PB The Marketing Paradigm : A Guide for General Managers

1995 PB The Marketing Paradigm : A Guide for General Managers

by paul-messinger

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780538844949 / 0538844949
Quantity available
1
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Item price
A$68.98A$62.09
Save A$6.89
A$7.84 Delivery to USA

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Description:
Fisicalbook, 1995-01-01. paperback. Good. 0x7x9. This book has some highlight, but still in good condition in general, no lost page, no tear.
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Item price
A$68.98A$62.09
Save A$6.89
A$7.84 Delivery to USA
The Marketing Paradigm : A Guide for General Managers
Stock photo: cover may vary

The Marketing Paradigm : A Guide for General Managers

by paul-messinger

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780538844949 / 0538844949
Quantity available
1
Seller
Item price
A$173.54
A$17.46 Delivery to USA

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Description:
Fisicalbook. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add to wish list
Item price
A$173.54
A$17.46 Delivery to USA
The Marketing Paradigm : A Guide for General Managers
Stock photo: cover may vary

The Marketing Paradigm : A Guide for General Managers

by paul-messinger

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780538844949 / 0538844949
Quantity available
1
Seller
Item price
A$154.36
Free Delivery to USA

Show details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Add to wish list
Item price
A$154.36
Free Delivery to USA