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Consumer Behavior
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Consumer Behavior Hardback - 2010

by Wayne D. Hoyer; Deborah J. Macinnis

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Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Details

  • Title Consumer Behavior
  • Author Wayne D. Hoyer; Deborah J. Macinnis
  • Binding Hardback
  • Edition [ Edition: Fifth
  • Pages 493
  • Volumes 1
  • Language ENG
  • Publisher South Western Educational Publishing, Cincinnati, Ohio, U.S.A.
  • Publication date 2010
  • Illustrated Yes
  • ISBN 9780547079929 / 0547079923
  • Weight 2.9 lbs (1.32 kg)
  • Dimensions 10 x 8 x 1.1 in (25.40 x 20.32 x 2.79 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior
  • Library of Congress Catalogue Number 2008935578
  • Dewey Decimal Code 658.834

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Consumer Behavior

Consumer Behavior

by Hoyer, Wayne D.; Macinnis, Deborah J.

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  • Hardback
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Good
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Hardcover
ISBN 10 / ISBN 13
9780547079929 / 0547079923
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South Western Educational Publishing, 2008. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Consumer Behavior

Consumer Behavior

by Wayne D. Hoyer; Deborah J. MacInnis

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  • Hardback
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ISBN 10 / ISBN 13
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Cengage South-Western, 2008. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D

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  • Hardback
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5
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ISBN 10 / ISBN 13
9780547079929 / 0547079923
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Cengage Learning, 2008-12-23. 5. hardcover. Used: Good. 8.25x1.00x10.50. Buy with confidence. Excellent Customer Service & Return policy.
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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D

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  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780547079929 / 0547079923
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Cengage Learning. hardcover. Good. 8.3x1x10.6. Buy with confidence. Excellent Customer Service & Return policy.
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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D.

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  • Hardback
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Hardcover
ISBN 10 / ISBN 13
9780547079929 / 0547079923
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Consumer Behavior 5th Edition (Hardcover)
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Consumer Behavior 5th Edition (Hardcover)

by Hoyer

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Fifth Edition
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ISBN 10 / ISBN 13
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Cengage, USA, 2010. Fifth Edition. Softcover. Very Good Condition. Some marking and or highlights, Light to moderate shelf wear, may have bookstore stickers, or be former library reference copy. Looks real nice. Spine is in good condition. This book is a hardcover. 672 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0547079923. ISBN/EAN: 9780547079929. Pictures of this item not already displayed here available upon request. Inventory No: 1561056197. . 9780547079929
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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D

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Hardcover
ISBN 10 / ISBN 13
9780547079929 / 0547079923
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Cengage Learning, 2008-12-23. 5. hardcover. New. 8.25x1.00x10.50. Buy with confidence. Excellent Customer Service & Return policy.
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