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How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
Stock Photo: Cover May Be Different

How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market Library binding - 1998

by John Stapleton; Michael Thomas


From the publisher

Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.

Details

  • Title How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
  • Author John Stapleton; Michael Thomas
  • Binding Library Binding
  • Edition 5 Sub
  • Pages 332
  • Volumes 1
  • Language ENG
  • Publisher Gower Publishing Company
  • Date 1998
  • Illustrated Yes
  • Features Illustrated, Index
  • ISBN 9780566077845 / 0566077841
  • Weight 1.67 lbs (0.76 kg)
  • Dimensions 6.96 x 9.95 x 1.06 in (17.68 x 25.27 x 2.69 cm)
  • Library of Congress subjects Marketing - Management, Marketing - Decision making
  • Library of Congress Catalog Number 97012473
  • Dewey Decimal Code 658.802
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How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
Stock Photo: Cover May Be Different

How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market

by Stapleton, J., Thomas, M.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780566077845 / 0566077841
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Description:
Gower Publishing Ltd, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780566077845
Item Price
A$4.80
A$24.49 shipping to USA
How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
Stock Photo: Cover May Be Different

How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market

by Stapleton, J., Thomas, M.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780566077845 / 0566077841
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$4.80
A$24.49 shipping to USA

Show Details

Description:
Gower Publishing Ltd, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780566077845
Item Price
A$4.80
A$24.49 shipping to USA
How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
Stock Photo: Cover May Be Different

How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market

by Stapleton, J., Thomas, M.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780566077845 / 0566077841
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$4.80
A$24.49 shipping to USA

Show Details

Description:
Gower Publishing Ltd, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780566077845
Item Price
A$4.80
A$24.49 shipping to USA
How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
Stock Photo: Cover May Be Different

How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market

by Stapleton, J., Thomas, M.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780566077845 / 0566077841
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$4.80
A$24.49 shipping to USA

Show Details

Description:
Gower Publishing Ltd, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780566077845
Item Price
A$4.80
A$24.49 shipping to USA
How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
Stock Photo: Cover May Be Different

How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market

by Stapleton, J. and Thomas, M.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780566077845 / 0566077841
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$26.64
A$24.49 shipping to USA

Show Details

Description:
Gower Publishing Ltd, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780566077845
Item Price
A$26.64
A$24.49 shipping to USA