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How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
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How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market Library binding - 1998

by John Stapleton; Michael Thomas

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From the publisher

Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.

Details

  • Title How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
  • Author John Stapleton; Michael Thomas
  • Binding Library Binding
  • Edition 5 Sub
  • Pages 332
  • Volumes 1
  • Language ENG
  • Publisher Gower Publishing Company
  • Publication date 1998
  • Illustrated Yes
  • Features Illustrated, Index
  • ISBN 9780566077845 / 0566077841
  • Weight 1.67 lbs (0.76 kg)
  • Dimensions 6.96 x 9.95 x 1.06 in (17.68 x 25.27 x 2.69 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing - Management, Marketing - Decision making
  • Library of Congress Catalogue Number 97012473
  • Dewey Decimal Code 658.802

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How to Prepare a Marketing Plan
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How to Prepare a Marketing Plan

by Thomas, Michael, Stapleton, John

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ISBN 10 / ISBN 13
9780566077845 / 0566077841
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Ashgate Publishing, Limited. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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How to Prepare a Marketing Plan 5th Edition: A Guide to Reaching the Consumer Market

How to Prepare a Marketing Plan 5th Edition: A Guide to Reaching the Consumer Market

by Thomas, Michael J.

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How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
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How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market

by Stapleton, John

  • Used
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Used
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5th ed
ISBN 10 / ISBN 13
9780566077845 / 0566077841
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Gower Publishing Company, 1997-11-01. 5th ed. library. Used: Good. 9.95x1.06x6.96. Buy with confidence. Excellent Customer Service & Return policy.
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How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
Stock photo: cover may vary

How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market

by Stapleton, John

  • Used
  • Good
Condition
Good
ISBN 10 / ISBN 13
9780566077845 / 0566077841
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1
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A$80.99
Free Delivery to USA

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library. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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A$80.99
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