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The Myth of Excellence: Why Great Companies Never Try to Be the Best at
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything Hardback - 2001 - 1st Edition

by Fred D. Crawford; Frederick A. Crawford; Ryan Mathews

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From the publisher

Explaining why universal excellence can be a mistake in the business world, the authors argue that a corporation should focus its resources and energy on targeted goals in order to dominate in one important area.

Details

  • Title The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
  • Author Fred D. Crawford; Frederick A. Crawford; Ryan Mathews
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Pages 251
  • Volumes 1
  • Language ENG
  • Publisher Crown Business, NY
  • Publication date June 26, 2001
  • Illustrated Yes
  • ISBN 9780609608203 / 0609608207
  • Weight 1.21 lbs (0.55 kg)
  • Dimensions 9.48 x 6.4 x 1.06 in (24.08 x 16.26 x 2.69 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 2001017344
  • Dewey Decimal Code 658.834