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Consumer Behavior: A Strategic Approach Hardback - 2003
by Henry Assael
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Details
- Title Consumer Behavior: A Strategic Approach
- Author Henry Assael
- Binding Hardback
- Edition INTERNATIONAL ED
- Pages 631
- Volumes 1
- Language ENG
- Publisher Houghton Mifflin
- Publication date July 28, 2003
- Illustrated Yes
- ISBN 9780618222155 / 0618222154
- Weight 3.01 lbs (1.37 kg)
- Dimensions 10.04 x 8.26 x 1.01 in (25.50 x 20.98 x 2.57 cm)
- Category Business / Economics / Finance
- Library of Congress Catalogue Number 2002109350
- Dewey Decimal Code 658.834
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Consumer Behavior: A Strategic Approach
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