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Consumer Behavior: A Strategic Approach
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Consumer Behavior: A Strategic Approach Hardback - 2003

by Henry Assael

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From the publisher

Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.

Details

  • Title Consumer Behavior: A Strategic Approach
  • Author Henry Assael
  • Binding Hardback
  • Edition INTERNATIONAL ED
  • Pages 631
  • Volumes 1
  • Language ENG
  • Publisher Houghton Mifflin
  • Publication date July 28, 2003
  • Illustrated Yes
  • ISBN 9780618222155 / 0618222154
  • Weight 3.01 lbs (1.37 kg)
  • Dimensions 10.04 x 8.26 x 1.01 in (25.50 x 20.98 x 2.57 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 2002109350
  • Dewey Decimal Code 658.834

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Consumer Behavior: A Strategic Approach
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Consumer Behavior: A Strategic Approach

by Assael, H.

  • Used
  • Hardback
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Hardcover
ISBN 10 / ISBN 13
9780618222155 / 0618222154
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Houghton Mifflin, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780618222155
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Consumer Behavior : A Strategic Approach

Consumer Behavior : A Strategic Approach

by Henry Assael

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ISBN 10 / ISBN 13
9780618222155 / 0618222154
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CENGAGE Learning, 2003. Hardcover. As New. Disclaimer:An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Consumer Behavior : A Strategic Approach

Consumer Behavior : A Strategic Approach

by Henry Assael

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  • Hardback
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ISBN 10 / ISBN 13
9780618222155 / 0618222154
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CENGAGE Learning, 2003. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Consumer Behavior : A Strategic Approach

Consumer Behavior : A Strategic Approach

by Henry Assael

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ISBN 10 / ISBN 13
9780618222155 / 0618222154
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CENGAGE Learning, 2003. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Consumer Behavior : A Strategic Approach

Consumer Behavior : A Strategic Approach

by Henry Assael

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ISBN 10 / ISBN 13
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CENGAGE Learning, 2003. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Consumer Behavior : A Strategic Approach
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Consumer Behavior : A Strategic Approach

by Assael, Henry

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ISBN 10 / ISBN 13
9780618222155 / 0618222154
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Houghton Mifflin Harcourt Publishing Company. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Consumer Behavior: A Strategic Approach
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Consumer Behavior: A Strategic Approach

by Assael, Henry

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ISBN 10 / ISBN 13
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Brand: Cengage Learning, 2003-07-28. 1. hardcover. Used: Good. 8.00x1.00x10.25. Buy with confidence. Excellent Customer Service & Return policy.
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Consumer Behavior: A Strategic Approach
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Consumer Behavior: A Strategic Approach

by Assael, Henry

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  • Hardback
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Binding
Hardcover
ISBN 10 / ISBN 13
9780618222155 / 0618222154
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Cengage Learning. hardcover. Good. 9.5X6.5X1.5. Buy with confidence. Excellent Customer Service & Return policy.
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Consumer Behavior : A Strategic Approach
Stock photo: cover may vary

Consumer Behavior : A Strategic Approach

by Assael, Henry

  • Used
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Used
ISBN 10 / ISBN 13
9780618222155 / 0618222154
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Houghton Mifflin Harcourt Publishing Company. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Consumer Behavior: A Strategic Approach
Stock photo: cover may vary

Consumer Behavior: A Strategic Approach

by Assael, Henry

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780618222155 / 0618222154
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1
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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