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The Co-Marketing Solution: Strategic Marketing Through Better Branding, Improved
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The Co-Marketing Solution: Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Based S Hardback - 2000 - 1st Edition

by Shawn Clark

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Reader reviews for The Co-Marketing Solution: Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Based S

From the publisher

Explores co-marketing, the creation and establishment of strategic alliances, and partnerships between manufacturer and retailer in order to advance the branding message of each party.

First line

Co-op advertising is simply the way that manufacturers pay for some or all of the costs when retailers advertise their products.

Details

  • Title The Co-Marketing Solution: Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Based S
  • Author Shawn Clark
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Pages 224
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, Lincolnwood, Illinois, U.S.A.
  • Publication date April 1, 2000
  • Illustrated Yes
  • ISBN 9780658000065 / 0658000063
  • Weight 1.07 lbs (0.49 kg)
  • Dimensions 9.3 x 6.27 x 0.89 in (23.62 x 15.93 x 2.26 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 99038467
  • Dewey Decimal Code 658.802

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Co-Marketing Solution, The
Stock photo: cover may vary

Co-Marketing Solution, The

by Clark, Shawn

  • Used
  • Hardback
  • first
Condition
Used
Edition
1
Binding
Hardcover
ISBN 10 / ISBN 13
9780658000065 / 0658000063
Quantity available
1
Seller
Item price
A$52.86
A$21.78 Delivery to USA

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Description:
McGraw-Hill Education, 2000-04-01. 1. hardcover. Used: Good. 6.25x0.75x9.25. Buy with confidence. Excellent Customer Service & Return policy.
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Item price
A$52.86
A$21.78 Delivery to USA
Co-Marketing Solution, The
Stock photo: cover may vary

Co-Marketing Solution, The

by Clark, Shawn

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780658000065 / 0658000063
Quantity available
1
Seller
Item price
A$80.40
Free Delivery to USA

Show details

Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Add to wish list
Item price
A$80.40
Free Delivery to USA