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Influence (Rev): The Psychology of Persuasion
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Influence (Rev): The Psychology of Persuasion Paperback - 1998

by Robert B. Cialdini

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Summary

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Reader reviews for Influence (Rev): The Psychology of Persuasion

From the publisher

Some people just won't take no for an answer. In "Influence," Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).

"Influence" guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.

First line

I GOT A PHONE CALL ONE DAY FROM A FRIEND WHO HAD RECENTLY opened an Indian jewelry store in Arizona.

Details

  • Title Influence (Rev): The Psychology of Persuasion
  • Author Robert B. Cialdini
  • Binding Paperback
  • Edition Revised
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Quill, New York, New York, U.S.A.
  • Publication date October 7, 1998
  • Illustrated Yes
  • ISBN 9780688128166 / 0688128165
  • Weight 0.84 lbs (0.38 kg)
  • Dimensions 9.24 x 6.1 x 0.9 in (23.47 x 15.49 x 2.29 cm)
  • Category Psychology
  • Library of Congress subjects Persuasion (Psychology), Influence (Psychology)
  • Library of Congress Catalogue Number 93002549
  • Dewey Decimal Code 153.852

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Influence: The Psychology of Persuasion
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by Cialdini, Robert B.

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