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Influence (Rev): The Psychology of Persuasion Paperback - 1998
by Robert B. Cialdini
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Summary
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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I GOT A PHONE CALL ONE DAY FROM A FRIEND WHO HAD RECENTLY opened an Indian jewelry store in Arizona.
Details
- Title Influence (Rev): The Psychology of Persuasion
- Author Robert B. Cialdini
- Binding Paperback
- Edition Revised
- Pages 336
- Volumes 1
- Language ENG
- Publisher Quill, New York, New York, U.S.A.
- Publication date October 7, 1998
- Illustrated Yes
- ISBN 9780688128166 / 0688128165
- Weight 0.84 lbs (0.38 kg)
- Dimensions 9.24 x 6.1 x 0.9 in (23.47 x 15.49 x 2.29 cm)
- Category Psychology
- Library of Congress subjects Persuasion (Psychology), Influence (Psychology)
- Library of Congress Catalogue Number 93002549
- Dewey Decimal Code 153.852
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