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Marks of Excellence: The History and Taxonomy of Trademarks
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Marks of Excellence: The History and Taxonomy of Trademarks Hardback - 1997

by Per Mollerup

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This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

Details

  • Title Marks of Excellence: The History and Taxonomy of Trademarks
  • Author Per Mollerup
  • Binding Hardback
  • Edition Revised
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Phaidon Press, Boston, Massachusetts, U.S.A.
  • Publication date April 1997
  • Illustrated Yes
  • ISBN 9780714834481 / 0714834483
  • Weight 4.04 lbs (1.83 kg)
  • Dimensions 11.75 x 10.27 x 1.3 in (29.85 x 26.09 x 3.30 cm)
  • Category Art & Art Instruction
  • Library of Congress Catalogue Number 2001347713
  • Dewey Decimal Code 929.95

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Marks of Excellence: History and Taxonomy of Trademarks

Marks of Excellence: History and Taxonomy of Trademarks

by Mollerup, Per

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Marks of Excellence; the History and Taxonomy of Trademarks

by Mollerup, Per

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ISBN 10 / ISBN 13
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London: Phaidon Press LImited, 1999. Revised and Reprinted. 240p., colored and b/w illus., dj, quarto format.
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Marks of Excellence : The History and Taxonomy of Trademarks
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Marks of Excellence : The History and Taxonomy of Trademarks

by Mollerup, Per

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ISBN 10 / ISBN 13
9780714834481 / 0714834483
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Phaidon Press, Incorporated. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marks of Excellence: The Function and Variety of Trademarks Mollerup, Per
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Marks of Excellence: The Function and Variety of Trademarks Mollerup, Per

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Marks of Excellence : The History and Taxonomy of Trademarks
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Marks of Excellence : The History and Taxonomy of Trademarks

by Mollerup, Per

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ISBN 10 / ISBN 13
9780714834481 / 0714834483
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Phaidon Press, Incorporated. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marks of Excellence: The Function and Variety of Trademarks
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Marks of Excellence: The Function and Variety of Trademarks

by Mollerup, Per

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  • Hardback
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ISBN 10 / ISBN 13
9780714834481 / 0714834483
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Phaidon Press , 1997. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780714834481
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Marks of Excellence, The function and variety of trademarks
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Marks of Excellence, The function and variety of trademarks

by Per Mollerup

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ISBN 10 / ISBN 13
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Phaidon, London, 1997. First Edition. Hardcover. Very Good Condition/Very Good. 240 pages. Crisp clean unclipped dust-jacket, fresh covers with silver lettering on spine, tight binding, clean pages and end-papers . Quantity Available: 1. Shipped Weight: 2-3 kg. ISBN: 0714834483. ISBN/EAN: 9780714834481. Pictures of this item not already displayed here available upon request. Inventory No: 19025011046. All our books, music and maps are sent by a tracked mail service.. 9780714834481 This book is heavier than 1kg, and may incur additional delivery charges on some delivery services to some locations..
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Marks of Excellence: The Function and Variety of Trademarks
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Marks of Excellence: The Function and Variety of Trademarks

by Mollerup, Per

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  • Hardback
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ISBN 10 / ISBN 13
9780714834481 / 0714834483
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Phaidon Press, 2002-04-30. hardcover. Used: Good. 0.50x1.25x12.00. Buy with confidence. Excellent Customer Service & Return policy.
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Marks of Excellence: The Function and Variety of Trademarks
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Marks of Excellence: The Function and Variety of Trademarks

by Mollerup, Per

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ISBN 10 / ISBN 13
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Marks of Excellence: The Function and Variety of Trademarks Mollerup, Per
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