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Paul Rand
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Paul Rand Paperback -

by Contribution by Jessica Helfand; Steven Heller; Contribution by Armin Hofmann

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Reader reviews for Paul Rand

From the publisher

Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history.

Rand's own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.

Details

  • Title Paul Rand
  • Author Contribution by Jessica Helfand; Steven Heller; Contribution by Armin Hofmann
  • Binding Paperback
  • Edition Reprinted
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Phaidon Press, London
  • Publication date August 2
  • Illustrated Yes
  • ISBN 9780714839943 / 0714839949
  • Weight 3.5 lbs (1.59 kg)
  • Dimensions 11.5 x 10 x 1 in (29.21 x 25.40 x 2.54 cm)
  • Category Art & Art Instruction
  • Library of Congress subjects Commercial art - United States - History -, Designers - United States
  • Dewey Decimal Code 741.609

About the author

Steven Heller is Senior Art Director at The New York Times. He is also editor of the AIGA Journal of Graphic Design and co-chair MFA/Design Program of the School of Visual Arts in New York. He is author and co-author of numerous books including Graphic Style: From Victorian to Post-Modern and Graphic Wit and Design Literacy: Understanding Graphic Design. In 1996, Heller received the New York Art Directors' Special Educator's Award.

Armin Hofmann is one of Switzerland's foremost graphic designers who taught with Rand at Yale and at the Brissago Summer School.

George Lois, wunderkind of American advertising, says he owes everything to Rand. In his own right, Lois is the first among equals in the creative revolution in US advertising - he was responsible for the original VW campaign - and no more eminent figure exists in the field. He is author of The Art of Advertising and his most recent book What's the Big Idea? (1991) was widely acclaimed.

Jessica Helfand, a former Rand student at Yale, is the new-media columnist for Eye magazine and writes regularly for i-D, Print and the AIGA Journal on design issues. She runs a design studio devoted to new media and is a highly respected writer.

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Paul Rand

Paul Rand

by Heller, Steven

  • Used
  • Very good
  • Paperback
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Very good
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Paperback
ISBN 10 / ISBN 13
9780714839943 / 0714839949
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Paul Rand
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Paul Rand

by Heller, Steven

  • Used
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ISBN 10 / ISBN 13
9780714839943 / 0714839949
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Phaidon Press, Incorporated. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Paul Rand
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Paul Rand

by Heller, Steven

  • Used
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Used
ISBN 10 / ISBN 13
9780714839943 / 0714839949
Quantity available
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Description:
Phaidon Press, Incorporated. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Paul Rand
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Paul Rand

by Heller Steven

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Phaidon 2000. VG bright copy in publishers plain wrappers in slightly creased publishers dustjacket. Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to major companies including IBM, Oliveti and Ford, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following. Rand's career spanned almost seven decades and numerous chapters of design history. Rand's own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who… Read more
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A$58.67
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Paul Rand
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Paul Rand

by Heller, Steven

  • Used
  • Very good
  • Paperback
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reprint
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Paperback
ISBN 10 / ISBN 13
9780714839943 / 0714839949
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Description:
London: Phaidon Press, 2000. reprint. Softcover. Very Good/Very Good. Softcover, 255 pages, b&w and color photographs throughout. Light fading to dust jacket spine. Else a very clean, tight copy. "Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." Record # 451778
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Paul Rand
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Paul Rand

by Heller, Steven

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Paperback
ISBN 10 / ISBN 13
9780714839943 / 0714839949
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Phaidon Press. paperback. Good. 9.5X6.5X1.5. Buy with confidence. Excellent Customer Service & Return policy.
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Paul Rand
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Paul Rand

by Heller, Steven

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  • first
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ISBN 10 / ISBN 13
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Phaidon Press, 2000-08-29. First Edition. paperback. Used: Good. 10.25x1.25x11.25. Buy with confidence. Excellent Customer Service & Return policy.
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Paul Rand

Paul Rand

by RAND, Paul and Steven Heller

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ISBN 10 / ISBN 13
9780714839943 / 0714839949
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Description:
London: Phaidon Press, 2000. First paperback edition. Softcover. 255 pages. Retrospective monograph on one of the more important graphic design artist's of the 20th century. Text by Steven Heller. Includes numerous color and black and white illustrations of the wide ranging projects that Rand worked on for the likes of IBM and Westinghouse. Also features a look at Rand's books and personal projects. A clean very near fine copy in wrappers in a near fine dust jacket with some sunning to and along the spine. Still one of the best books on Rand.
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Paul Rand
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Paul Rand

by Heller, Steven

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  • Paperback
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ISBN 10 / ISBN 13
9780714839943 / 0714839949
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Paul Rand (DESIGN)
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Paul Rand (DESIGN)

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ISBN 10 / ISBN 13
9780714839943 / 0714839949
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Phaidon Press, 2000-08-29. Paperback. New. In shrink wrap. Looks like an interesting title!
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