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It's Not How Good You Are, It's How Good You Want to Be
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It's Not How Good You Are, It's How Good You Want to Be Paperback - 2003

by Paul Arden

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Reader reviews for It's Not How Good You Are, It's How Good You Want to Be

From the publisher

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Details

  • Title It's Not How Good You Are, It's How Good You Want to Be
  • Author Paul Arden
  • Binding Paperback
  • Edition 1st
  • Pages 128
  • Volumes 1
  • Language ENG
  • Publisher Phaidon Press, Boston, Massachusetts, U.S.A.
  • Publication date 2003-06-01
  • Illustrated Yes
  • Features Illustrated, Table of Contents
  • ISBN 9780714843377 / 0714843377
  • Weight 0.4 lbs (0.18 kg)
  • Dimensions 7 x 4.8 x 0.6 in (17.78 x 12.19 x 1.52 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 2004271080
  • Dewey Decimal Code 158.1

About the author

Paul Arden (1940-2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns - including British Airways, Silk Cut, Intercity and Fuji - and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent - It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).

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It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
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It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

by Paul Arden

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780714843377 / 0714843377
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1
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Phaidon Press. Used - Good. A sound copy with only light wear. Overall a solid copy at a great price!
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It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
Stock photo: cover may vary

It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book

by Paul Arden

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780714843377 / 0714843377
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Phaidon Press, 2003-06-01. Paperback. Very Good. 0.6000 in x 6.9000 in x 4.7000 in.
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It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling...
Stock photo: cover may vary

It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

by Arden, Paul

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780714843377 / 0714843377
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Phaidon Press, 2003-06-01. Paperback. Good. 6x4x0.
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It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling...
Stock photo: cover may vary

It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

by Arden, Paul

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780714843377 / 0714843377
Quantity available
2
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Item price
A$7.70
Free Delivery to USA

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Description:
Phaidon Press, 2003-06-01. Paperback. Good. 6x4x0.
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Item price
A$7.70
Free Delivery to USA
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling...
Stock photo: cover may vary

It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

by Arden, Paul

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780714843377 / 0714843377
Quantity available
2
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Item price
A$7.70
Free Delivery to USA

Show details

Description:
Phaidon Press, 2003-06-01. Paperback. Good. 6x4x0.
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Item price
A$7.70
Free Delivery to USA
It's Not How Good You Are, It's How Good You Want to Be : The World's Best Selling Book

It's Not How Good You Are, It's How Good You Want to Be : The World's Best Selling Book

by Paul Arden

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780714843377 / 0714843377
Quantity available
10
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Description:
Phaidon Press, Incorporated, 2003. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Item price
A$9.34
Free Delivery to USA
It's Not How Good You Are, It's How Good You Want to Be : The World's Best Selling Book

It's Not How Good You Are, It's How Good You Want to Be : The World's Best Selling Book

by Paul Arden

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780714843377 / 0714843377
Quantity available
2
Seller
Item price
A$9.34
Free Delivery to USA

Show details

Description:
Phaidon Press, Incorporated, 2003. Paperback. Very Good. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Item price
A$9.34
Free Delivery to USA
It's Not How Good You Are, It's How Good You Want to Be : The World's Best-Selling...
Stock photo: cover may vary

It's Not How Good You Are, It's How Good You Want to Be : The World's Best-Selling Book by Paul Arden

by Arden, Paul

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780714843377 / 0714843377
Quantity available
14
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Description:
Phaidon Press, Incorporated. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$10.67
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It's Not How Good You Are, It's How Good You Want to Be : The World's Best-Selling...
Stock photo: cover may vary

It's Not How Good You Are, It's How Good You Want to Be : The World's Best-Selling Book by Paul Arden

by Arden, Paul

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780714843377 / 0714843377
Quantity available
24
Seller
Item price
A$10.67
Free Delivery to USA

Show details

Description:
Phaidon Press, Incorporated. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$10.67
Free Delivery to USA
It's Not How Good You Are, It's How Good You Want to Be : The World's Best-Selling...
Stock photo: cover may vary

It's Not How Good You Are, It's How Good You Want to Be : The World's Best-Selling Book by Paul Arden

by Arden, Paul

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780714843377 / 0714843377
Quantity available
3
Seller
Item price
A$10.67
Free Delivery to USA

Show details

Description:
Phaidon Press, Incorporated. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$10.67
Free Delivery to USA