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Bare Bones Introduction to Integrated Marketing Communication
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Bare Bones Introduction to Integrated Marketing Communication Hardback - 2008

by Robyn Blakeman

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From the publisher

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

Details

  • Title Bare Bones Introduction to Integrated Marketing Communication
  • Author Robyn Blakeman
  • Binding Hardback
  • Pages 312
  • Volumes 1
  • Language ENG
  • Publisher Rowman & Littlefield Publishers
  • Publication date 2008-12-16
  • Features Bibliography, Dust Cover, Glossary, Index, Table of Contents
  • ISBN 9780742555402 / 0742555402
  • Weight 1.36 lbs (0.62 kg)
  • Dimensions 9.1 x 6 x 1 in (23.11 x 15.24 x 2.54 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Communication in marketing
  • Library of Congress Catalogue Number 2008013548
  • Dewey Decimal Code 658.802

About the author

Robyn Blakeman is professor of advertising design at the University of Tennessee in Knoxville. She is the author of The Bare Bones of Advertising Print Design (2004) and Integrated Marketing Communication: Creative Strategy from Idea to Implementation (2007).
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The Bare Bones Introduction to Integrated Marketing Communication
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The Bare Bones Introduction to Integrated Marketing Communication

by Robyn Blakeman

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Rowman & Littlefield Publishers, Incorporated, 2008. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions.
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The Bare Bones Introduction to Integrated Marketing Communication
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The Bare Bones Introduction to Integrated Marketing Communication

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Globe Pequot Publishing Group, Inc., The. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The Bare Bones Introduction to Integrated Marketing Communication
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The Bare Bones Introduction to Integrated Marketing Communication

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The Bare Bones Introduction to Integrated Marketing Communication
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The Bare Bones Introduction to Integrated Marketing Communication

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Bare Bones Introduction to Integrated Marketing Communication

Bare Bones Introduction to Integrated Marketing Communication

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Hardcover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing comm
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The Bare Bones Introduction to Integrated Marketing Communication
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The Bare Bones Introduction to Integrated Marketing Communication

by Blakeman, Robyn

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ISBN 10 / ISBN 13
9780742555402 / 0742555402
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Rowman & Littlefield Publishers, 2008-12-16. hardcover. New. 6.33x0.93x9.42. Buy with confidence. Excellent Customer Service & Return policy.
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The Bare Bones Introduction to Integrated Marketing Communication
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The Bare Bones Introduction to Integrated Marketing Communication

by Blakeman, Robyn

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  • Hardback
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ISBN 10 / ISBN 13
9780742555402 / 0742555402
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Rowman & Littlefield Pub Inc, 2009. Hardcover. New. 305 pages. 9.00x6.00x1.00 inches.
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