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Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the
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Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists Hardback - 2011

by Mike Veseth

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From the publisher

Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world wine map and the terroirists who resist them. Wine and the wine business are at a critical crossroad today, transformed by three powerful forces. Veseth begins with the first force, globalization, which is shifting the center of the wine world as global wine markets provide enthusiasts with a rich but overwhelming array of choices. Two Buck Chuck, the second force, symbolizes the rise of branded products like the famous Charles Shaw wines sold in Trader Joe's stores. Branded corporate wines simplify the worldwide wine market and give buyers the confidence they need to make choices, but they also threaten to dumb down wine, sacrificing terroir to achieve marketable McWine reliability. Will globalization and Two Buck Chuck destroy the essence of wine? Perhaps, but not without a fight, Veseth argues. He counts on "the revenge of the terroirists" to save wine's soul. But it won't be easy as wine expands to exotic new markets such as China and the very idea of terroir is attacked by both critics and global climate change. Veseth has "grape expectations" that globalization, Two Buck Chuck, and the revenge of the terroirists will uncork a favorable future for wine in an engaging tour-de-force that will appeal to all lovers of wine, whether it be boxed, bagged, or bottled.

Details

  • Title Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
  • Author Mike Veseth
  • Binding Hardback
  • Edition 36628th
  • Pages 264
  • Volumes 1
  • Language ENG
  • Publisher Rowman & Littlefield Publishers
  • Publication date 2011-06
  • Features Bibliography, Dust Cover, Index, Table of Contents
  • ISBN 9780742568198 / 0742568199
  • Weight 1.14 lbs (0.52 kg)
  • Dimensions 9.02 x 6.32 x 1 in (22.91 x 16.05 x 2.54 cm)
  • Category Cooking / Wine
  • Library of Congress subjects Globalization - Economic aspects, Wine industry
  • Library of Congress Catalogue Number 2010050585
  • Dewey Decimal Code 338.476

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Citations

  • Booklist, 08/01/2011, Page 11
  • Choice, 01/01/2012, Page 0
  • Foreword, 06/29/2011, Page 0
  • Library Journal, 05/15/2011, Page 99
  • Publishers Weekly, 04/25/2011, Page 0

About the author

Mike Veseth is professor emeritus of international political economy at the University of Puget Sound. He is editor of the award-winning blog The Wine Economist and author of several books on the business and pleasure of wine, including the best-selling Extreme Wine;Money, Taste, and Wine; and Around the World in Eighty Wines, which received the 2018 Gourmand International award for "Best U.S. Book in Wine and Spirits Tourism." He's currently working on his next book when he isn't traveling around the world with his wife, Sue; speaking to wine industry groups; and looking for great wines and great wine stories.
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by Mike Veseth

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Rowman & Littlefield Publishers, June 2011. Hardcover . Good/Good. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. It is the battle for the future of wine--and even for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Will it be Two Buck Chuck or tradition-steeped vintners? Veseth masterfully brings all of these questions together in the only book on the wine business written engagingly for all lovers of wine.
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Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists

by Veseth Editor of The Wine Economist newsletter and author of Wine Wars II, Mike

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