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Public Relations: A Practical Guide to the Basics
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Public Relations: A Practical Guide to the Basics Paperback - 2003

by Philip Henslowe

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Reader reviews for Public Relations: A Practical Guide to the Basics

From the publisher

In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including:

Planning and outsourcing

Business writing

Working with printers, photographers and designers

Promotions, functions and other events

Crisis management

New developments in technology

Assessment and evaluation

This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology.

Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals.

Details

  • Title Public Relations: A Practical Guide to the Basics
  • Author Philip Henslowe
  • Binding Paperback
  • Edition 2nd
  • Pages 152
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Publication date October 1, 2003
  • Illustrated Yes
  • ISBN 9780749440725 / 0749440724
  • Weight 0.57 lbs (0.26 kg)
  • Dimensions 9.21 x 6.14 x 0.35 in (23.39 x 15.60 x 0.89 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Public relations, Public relations - Great Britain
  • Library of Congress Catalogue Number 2003015170
  • Dewey Decimal Code 659.2

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Public Relations: A Practical Guide to the Basics (Public Relations in Practice Series)
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Public Relations: A Practical Guide to the Basics (Public Relations in Practice Series)

by Henslowe, Philip

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Public Relations: A Practical Guide to the Basics (PR in Practice)
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Public Relations: A Practical Guide to the Basics (PR in Practice)

by Philip Henslowe

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Public Relations : A Practical Guide to the Basics
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Public Relations : A Practical Guide to the Basics

by Henslowe, Philip

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ISBN 10 / ISBN 13
9780749440725 / 0749440724
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Kogan Page, Limited. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Public Relations : A Practical Guide to the Basics
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Public Relations : A Practical Guide to the Basics

by Henslowe, Philip

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ISBN 10 / ISBN 13
9780749440725 / 0749440724
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Description:
Kogan Page, Limited. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A$13.49
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Public Relations: A Practical Guide to the Basics (Public Relations in Practice Series)
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Public Relations: A Practical Guide to the Basics (Public Relations in Practice Series)

by Henslowe, Philip

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ISBN 10 / ISBN 13
9780749440725 / 0749440724
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Public Relations – A Practical Guide to the Basics
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Public Relations – A Practical Guide to the Basics

by Philip Henslowe

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9780749440725 / 0749440724
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Kogan Page Ltd, 2003. Paperback. New. 2nd edition. 160 pages. 9.00x5.75x0.50 inches.
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