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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy Paperback - 2008
by Malcolm McDonald
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Summary
Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.
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Details
- Title Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
- Author Malcolm McDonald
- Binding Paperback
- Edition INTERNATIONAL ED
- Pages 197
- Volumes 1
- Language ENG
- Publisher Kogan Page, U.S.A
- Publication date January 1, 2008
- Illustrated Yes
- ISBN 9780749451493 / 0749451491
- Weight 0.79 lbs (0.36 kg)
- Dimensions 8.42 x 6.68 x 0.56 in (21.39 x 16.97 x 1.42 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Marketing - Management, Marketing - Planning
- Library of Congress Catalogue Number 2007037090
- Dewey Decimal Code 658.802
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On Marketing Planning
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