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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy Paperback - 2008

by Malcolm McDonald

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Summary

Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.

Reader reviews for Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

From the publisher

As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you. Snappy and succinct, Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world.

With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. Key content includes: defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With test questions at the end of each chapter to aid understanding, this really is the essential guide to marketing planning. Written by the world-class authority on marketing plans, this book is perfect for any busy marketing professional who needs a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away.

Details

  • Title Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
  • Author Malcolm McDonald
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 197
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, U.S.A
  • Publication date January 1, 2008
  • Illustrated Yes
  • ISBN 9780749451493 / 0749451491
  • Weight 0.79 lbs (0.36 kg)
  • Dimensions 8.42 x 6.68 x 0.56 in (21.39 x 16.97 x 1.42 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing - Management, Marketing - Planning
  • Library of Congress Catalogue Number 2007037090
  • Dewey Decimal Code 658.802

About the author

Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management, and is now Emeritus Professor at the university as well as being Honorary Professor at Warwick Business School. Malcolm is Chairman of six companies and works with the operating boards of some of the world's leading multinationals. He has written over 40 books including the best-selling Marketing Plans: How to Prepare them; how to use them and more than 100 articles and papers.

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Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy
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Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy

by Mcdonald, M.

  • Used
  • Paperback
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Used
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Paperback
ISBN 10 / ISBN 13
9780749451493 / 0749451491
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Description:
Kogan Page, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780749451493
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Item price
A$4.83
A$26.74 Delivery to USA
Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy
Stock photo: cover may vary

Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, M.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780749451493 / 0749451491
Quantity available
1
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Item price
A$4.98
A$26.74 Delivery to USA

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Description:
Kogan Page, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780749451493
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Item price
A$4.98
A$26.74 Delivery to USA
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

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On Marketing Planning

On Marketing Planning

by Malcolm McDonald

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London: Kogan Page Ltd. Reprint. Softcover. Very Good/No Cover. 12mo.
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Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy
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Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
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Used
ISBN 10 / ISBN 13
9780749451493 / 0749451491
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Kogan Page, Limited. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Stock photo: cover may vary

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by Malcolm McDonald

  • Used
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  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780749451493 / 0749451491
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1
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Kogan Page Ltd, 2007. Paperback. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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A$21.01
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Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy
Stock photo: cover may vary

Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780749451493 / 0749451491
Quantity available
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Description:
Kogan Page, Limited. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$24.92
Free Delivery to USA
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
  • Paperback
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1
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Paperback
ISBN 10 / ISBN 13
9780749451493 / 0749451491
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Kogan Page, 2007-11-03. 1. paperback. Used: Good. 6.68x0.56x8.46. Buy with confidence. Excellent Customer Service & Return policy.
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

  • Used
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  • Paperback
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Good
Binding
Paperback
ISBN 10 / ISBN 13
9780749451493 / 0749451491
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by McDonald, Malcolm

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ISBN 10 / ISBN 13
9780749451493 / 0749451491
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Kogan Page, 2007-11-03. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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