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Brand Success: How the World's Top 100 Brands Thrive and Survive
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Brand Success: How the World's Top 100 Brands Thrive and Survive Paperback - 2011

by Matt Haig

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Brand success equals business success. To achieve this goal, Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, illuminating collection.

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From the publisher

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.

With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

Details

  • Title Brand Success: How the World's Top 100 Brands Thrive and Survive
  • Author Matt Haig
  • Binding Paperback
  • Edition First edition
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, New Delhi
  • Publication date 2011-05-31
  • Features Bibliography, Index, Table of Contents
  • ISBN 9780749462871 / 0749462876
  • Weight 0.84 lbs (0.38 kg)
  • Dimensions 8.48 x 5.48 x 0.66 in (21.54 x 13.92 x 1.68 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Category Business / Economics / Finance
  • Library of Congress subjects Advertising, Branding (Marketing)
  • Dewey Decimal Code 658.827

Media reviews

Citations

  • Choice, 12/01/2011, Page 0
  • Reference and Research Bk News, 08/01/2011, Page 68

About the author

Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).
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Brand Success : How the World's Top 100 Brands Thrive and Survive
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Brand Success : How the World's Top 100 Brands Thrive and Survive

by Haig, Matt

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Brand Success : How the World's Top 100 Brands Thrive and Survive
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Brand Success : How the World's Top 100 Brands Thrive and Survive

by Haig, Matt

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Brand Success : How the World's Top 100 Brands Thrive and Survive
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Brand Success : How the World's Top 100 Brands Thrive and Survive

by Haig, Matt

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Description:
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Brand Success: How the World's Top 100 Brands Thrive and Survive

Brand Success: How the World's Top 100 Brands Thrive and Survive

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Brand Success: How the World's Top 100 Brands Thrive and Survive
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Brand Success: How the World's Top 100 Brands Thrive and Survive

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Brand Success: How the World's Top 100 Brands Thrive and Survive

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Brand Success: How the World's Top 100 Brands Thrive and Survive
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Brand Success: How the World's Top 100 Brands Thrive and Survive

by Haig, Matt

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ISBN 10 / ISBN 13
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