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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time Paperback - 2011

by Matt Haig

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From the publisher

What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.

Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each.

A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

Details

  • Title Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
  • Author Matt Haig
  • Binding Paperback
  • Edition [ Edition: Secon
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, New Delhi
  • Publication date 2011-05-31
  • Features Bibliography, Index, Table of Contents
  • ISBN 9780749462994 / 074946299X
  • Weight 0.71 lbs (0.32 kg)
  • Dimensions 8.49 x 5.48 x 0.54 in (21.56 x 13.92 x 1.37 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Branding (Marketing), Brand choice
  • Dewey Decimal Code 658.827

Media reviews

Citations

  • Choice, 12/01/2011, Page 0
  • Reference and Research Bk News, 08/01/2011, Page 38

About the author

Matt Haig is an acclaimed writer and journalist. He is the author of the best-selling Brand Success, (previously published as Brand Royalty by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

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Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time

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Brand Failures : The Truth about the 100 Biggest Branding Mistakes of All Time

by Haig, Matt

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