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Campaigns That Shook the World: The Evolution of Public Relations
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Campaigns That Shook the World: The Evolution of Public Relations Paperback - 2015

by Danny Rogers; Foreword by Martin Sorrell

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Reader reviews for Campaigns That Shook the World: The Evolution of Public Relations

From the publisher

Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.

Details

  • Title Campaigns That Shook the World: The Evolution of Public Relations
  • Author Danny Rogers; Foreword by Martin Sorrell
  • Binding Paperback
  • Edition Revised
  • Pages 232
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Publication date 2015-10-27
  • Illustrated Yes
  • Features Illustrated, Index
  • ISBN 9780749475093 / 0749475099
  • Weight 0.73 lbs (0.33 kg)
  • Dimensions 9.21 x 6.14 x 0.49 in (23.39 x 15.60 x 1.24 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Political campaigns, Branding (Marketing)
  • Library of Congress Catalogue Number 2015031271
  • Dewey Decimal Code 659.2

Media reviews

Citations

  • Foreword, 12/07/2015, Page 0

About the author

Danny Rogers is one of the world's pre-eminent media and marketing journalists. He has been editor of Campaign and PRWeek and is currently group editor-in-chief of the Brand Republic group. He has won many industry awards including the British Society of Magazine Editors' 'Editor of the Year' in 2008. Rogers has also been a contributing editor to The Independent, The Guardian and Financial Times' Creative Business, and is a regular commentator on international broadcast media.

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Campaigns That Shook the World: The Evolution of Public Relations
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Campaigns That Shook the World: The Evolution of Public Relations

by Rogers, Danny

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Kogan Page, 2015. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780749475093
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Campaigns that Shook the World: The Evolution of Public Relations
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Campaigns that Shook the World: The Evolution of Public Relations

by Danny Rogers

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Campaigns that Shook the World: The Evolution of Public Relations

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Campaigns That Shook the World: The Evolution of Public Relations
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Campaigns That Shook the World: The Evolution of Public Relations

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Campaigns That Shook the World : The Evolution of Public Relations
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Campaigns That Shook the World : The Evolution of Public Relations

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Campaigns That Shook the World : The Evolution of Public Relations
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Campaigns that Shook the World: The Evolution of Public Relations
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Campaigns that Shook the World: The Evolution of Public Relations

by Rogers, Danny

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Campaigns that Shook the World: The Evolution of Public Relations
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Campaigns that Shook the World: The Evolution of Public Relations

by Rogers, Danny; Sorrell, Sir Martin [Foreword]

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