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Marketing Logistics
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Marketing Logistics Paperback - 1997

by Martin Christopher

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Reader reviews for Marketing Logistics

From the publisher

Marketing Logistics, written by Europe's leading expert in this field, examines the way customers in all types of markets respond to customer service and product availability.

In today's volatile marketplace there is growing evidence that the way in which we service customers can make the difference between winning and losing the sale. The logistics process is an essential route to adding value to the product or service that companies provide. Marketing Logistics shows how logistics strategy can be used to gain significant competitive advantage and increased profitability. By using examples from leading-edge companies around the world Martin Christopher establishes logistics management at the core of a company's marketing strategy.
Marketing Logistics is relevant to all involved in the marketing and distribution industry. It is written from a practical standpoint with practising executives as well as students in mind. It is of particular relevance to students on the CIM Diploma course, MBA and BA courses as well as CIPS and Institute of Logistics students.

Written by Europe's leading expert in the field of marketing logistics
Focuses on the critical interface between marketing and logistics
Highlights the importance of logistics in creating customer value and hence customer satisfaction and retention.

Details

  • Title Marketing Logistics
  • Author Martin Christopher
  • Binding Paperback
  • Edition First Edition
  • Pages 192
  • Volumes 1
  • Language ENG
  • Publisher Butterworth-Heinemann, Oxford
  • Publication date 1997
  • ISBN 9780750622097 / 0750622091
  • Weight 0.59 lbs (0.27 kg)
  • Dimensions 9.2 x 6.15 x 0.45 in (23.37 x 15.62 x 1.14 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 97179025
  • Dewey Decimal Code 658.5

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Marketing Logistics (Marketing Series)
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Marketing Logistics (Marketing Series)

by Christopher, Martin

  • Used
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Used
ISBN 10 / ISBN 13
9780750622097 / 0750622091
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A$17.51 Delivery to USA

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Butterworth-Heinemann. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Marketing Logistics
Stock photo: cover may vary

Marketing Logistics

by Christopher, Martin

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780750622097 / 0750622091
Quantity available
1
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A$10.30
A$10.29 Delivery to USA

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Description:
Taylor & Francis Group. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Logistics (CIM Professional Development)
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Marketing Logistics (CIM Professional Development)

by Christopher, M.

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  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750622097 / 0750622091
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1
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A$23.28
A$27.09 Delivery to USA

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Description:
Butterworth-Heinemann Ltd, 1997. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:0750622091
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A$23.28
A$27.09 Delivery to USA
Marketing Logistics (Marketing Series)
Stock photo: cover may vary

Marketing Logistics (Marketing Series)

by Christopher, Martin

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780750622097 / 0750622091
Quantity available
1
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Item price
A$55.54
Free Delivery to USA

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Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Item price
A$55.54
Free Delivery to USA