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Understanding Customers
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Understanding Customers Paperback - 1997 - 2nd Edition

by Chris Rice

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From the publisher

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.

Details

  • Title Understanding Customers
  • Author Chris Rice
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Routledge, Oxford OX2 8DP
  • Publication date 1997
  • ISBN 9780750623223 / 0750623225
  • Weight 1.32 lbs (0.60 kg)
  • Dimensions 9.19 x 6.13 x 0.68 in (23.34 x 15.57 x 1.73 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior, Marketing - Social aspects
  • Library of Congress Catalogue Number 97152232
  • Dewey Decimal Code 658.812

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Understanding Customers (Marketing Series: Student)

Understanding Customers (Marketing Series: Student)

by Rice, Chris

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780750623223 / 0750623225
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Paperback. Very Good.
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Understanding Customers (Marketing Series: Student)
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Understanding Customers (Marketing Series: Student)

by Rice, Chris

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780750623223 / 0750623225
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Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Understanding Customers
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Understanding Customers

by Rice, C.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750623223 / 0750623225
Quantity available
1
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A$6.28
A$26.78 Delivery to USA

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Butterworth-Heinemann, 1997. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750623223
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Understanding Customers (Marketing Series: Student)
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Understanding Customers (Marketing Series: Student)

by Rice, Chris

  • Used
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  • Paperback
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Good
Binding
Paperback
ISBN 10 / ISBN 13
9780750623223 / 0750623225
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1
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A$68.20
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Understanding Customers

Understanding Customers

by Chris Rice

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780750623223 / 0750623225
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A$116.58
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Paperback / softback. New. Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.
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A$116.58
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Understanding Customers (Marketing)
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Understanding Customers (Marketing)

by Chris Rice/ Craig Simmons/ Rosemary Phipps/ Chartered Institute of Marketing

  • New
  • Paperback
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New
Binding
Paperback
ISBN 10 / ISBN 13
9780750623223 / 0750623225
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A$187.33
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Butterworth-Heinemann, 1997. Paperback. New. 2nd edition. 320 pages. 11.75x8.50x0.75 inches.
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A$187.33
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Understanding Customers
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Understanding Customers

by Rosemary Phipps Craig Simmons Chris Rice

  • New
Condition
New
ISBN 10 / ISBN 13
9780750623223 / 0750623225
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Elsevier , pp. 414 2nd Edition . Papeback. New.
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Understanding Customers (Marketing Series: Student)
Stock photo: cover may vary

Understanding Customers (Marketing Series: Student)

by Rice, Chris

  • New
  • Paperback
Condition
New
Edition
2
Binding
Paperback
ISBN 10 / ISBN 13
9780750623223 / 0750623225
Quantity available
1
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A$174.31
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Description:
Routledge, 1997-02-13. 2. paperback. New. 6.14x0.73x9.21. Buy with confidence. Excellent Customer Service & Return policy.
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Item price
A$174.31
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