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Marketing Communications Management Paperback - 2004 - 1st Edition
by Paul Copley
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From the publisher
First line
The nature of marketing communication is explored and relationships developed with strategic marketing.
Details
- Title Marketing Communications Management
- Author Paul Copley
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 456
- Volumes 1
- Language ENG
- Publisher Routledge, Oxford, United Kingdom
- Publication date 2004-09-23
- Features Glossary
- ISBN 9780750652940 / 0750652942
- Weight 2.74 lbs (1.24 kg)
- Dimensions 10.94 x 8.36 x 1.05 in (27.79 x 21.23 x 2.67 cm)
- Category Business / Economics / Finance
- Dewey Decimal Code 658.802
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Marketing Communications Management: Concepts and Theories, Cases and Practices
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