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Marketing Finance
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Marketing Finance Paperback - 2003

by Keith Ward

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While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities.

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Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.

Details

  • Title Marketing Finance
  • Author Keith Ward
  • Binding Paperback
  • Edition U. S. EDITION
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Routledge, USA
  • Publication date 2003-11-04
  • ISBN 9780750657709 / 0750657707
  • Weight 1.23 lbs (0.56 kg)
  • Dimensions 9.18 x 6.2 x 0.77 in (23.32 x 15.75 x 1.96 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.802

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Marketing Finance: Turning Marketing Strategies into Shareholder Value

Marketing Finance: Turning Marketing Strategies into Shareholder Value

by Ward, Keith

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9780750657709 / 0750657707
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Marketing Finance
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Marketing Finance

by Ward, Keith

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ISBN 10 / ISBN 13
9780750657709 / 0750657707
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Taylor & Francis Group. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Finance

Marketing Finance

by Keith Ward

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  • Paperback
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ISBN 10 / ISBN 13
9780750657709 / 0750657707
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Routledge, 2003. Paperback. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing Finance
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Marketing Finance

by Ward, Keith

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ISBN 10 / ISBN 13
9780750657709 / 0750657707
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Taylor & Francis Group. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Finance
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Marketing Finance

by Ward, Keith

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ISBN 10 / ISBN 13
9780750657709 / 0750657707
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Taylor & Francis Group. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Finance
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Marketing Finance

by Ward, Keith

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Marketing Finance (Pb 2003)
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Marketing Finance (Pb 2003)
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Marketing Finance (Pb 2003)

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Marketing Finance

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Marketing Finance
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Marketing Finance

by Ward, Keith

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780750657709 / 0750657707
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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