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Marketing Finance Paperback - 2003
by Keith Ward
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While building on the author's previous book, "Financial Aspects of Marketing," this book is designed to provide marketing managers and students with the financial know-how to maximize the cost effectiveness of their marketing activities.
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Details
- Title Marketing Finance
- Author Keith Ward
- Binding Paperback
- Edition U. S. EDITION
- Pages 368
- Volumes 1
- Language ENG
- Publisher Routledge, USA
- Publication date 2003-11-04
- ISBN 9780750657709 / 0750657707
- Weight 1.23 lbs (0.56 kg)
- Dimensions 9.18 x 6.2 x 0.77 in (23.32 x 15.75 x 1.96 cm)
- Category Business / Economics / Finance
- Dewey Decimal Code 658.802
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Marketing Finance: Turning Marketing Strategies into Shareholder Value
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