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Product Marketing for Technology Companies
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Product Marketing for Technology Companies Paperback - 2005

by Mark Butje

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Reader reviews for Product Marketing for Technology Companies

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The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

Details

  • Title Product Marketing for Technology Companies
  • Author Mark Butje
  • Binding Paperback
  • Edition 1st ed.
  • Pages 198
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2005-03-05
  • Features Index
  • ISBN 9780750659949 / 0750659947
  • Weight 0.73 lbs (0.33 kg)
  • Dimensions 9.22 x 6.4 x 0.49 in (23.42 x 16.26 x 1.24 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects New products - Marketing, High technology industries - Marketing
  • Library of Congress Catalogue Number 2005283196
  • Dewey Decimal Code 658.575

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Product Marketing for Technology Companies
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Product Marketing for Technology Companies

by Butje, Mark

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ISBN 10 / ISBN 13
9780750659949 / 0750659947
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Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Product Marketing for Technology Companies
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Product Marketing for Technology Companies

by Butje, Mark

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  • Paperback
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ISBN 10 / ISBN 13
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Routledge, 03/05/2005. 1. Paperback. Used; Very Good. Ex-Library Copy **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Product Marketing for Technology Companies
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Product Marketing for Technology Companies

by Butje, Mark

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ISBN 10 / ISBN 13
9780750659949 / 0750659947
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Butterworth-Heinemann, 2005-05-18. Paperback. Good. 0.6299 9.0551 5.9843.
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Product Marketing for Technology Companies
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Product Marketing for Technology Companies

by Butje, Mark

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ISBN 10 / ISBN 13
9780750659949 / 0750659947
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Taylor & Francis Group. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A$10.09
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Product Marketing for Technology Companies
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Product Marketing for Technology Companies

by Butje, Mark

  • Used
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ISBN 10 / ISBN 13
9780750659949 / 0750659947
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Description:
Taylor & Francis Group. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A$11.29
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Product Marketing for Technology Companies
Stock photo: cover may vary

Product Marketing for Technology Companies

by Butje, Mark

  • Used
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Used
ISBN 10 / ISBN 13
9780750659949 / 0750659947
Quantity available
1
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A$11.29
Free Delivery to USA

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Description:
Taylor & Francis Group. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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A$11.29
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Product Marketing for Technology Companies
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Product Marketing for Technology Companies

by Butje, Mark

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Paperback
ISBN 10 / ISBN 13
9780750659949 / 0750659947
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Routledge, 2005-03-05. 1. paperback. Used: Good. 5.98x0.45x9.06. Buy with confidence. Excellent Customer Service & Return policy.
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Product Marketing for Technology Companies
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Product Marketing for Technology Companies

by Butje, Mark

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780750659949 / 0750659947
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Product Marketing For Technology Companies
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Product Marketing For Technology Companies

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Product Marketing for Technology Companies

by Butje, Mark

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Routledge, 2005-03-05. 1. paperback. New. 5.98x0.45x9.06. Buy with confidence. Excellent Customer Service & Return policy.
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