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Marketing: A Complete Guide in Pictures
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Marketing: A Complete Guide in Pictures Paperback - 2004

by Malcolm McDonald; Peter Morris

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Reader reviews for Marketing: A Complete Guide in Pictures

From the publisher

Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach!
So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.
Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer. However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject.
* A unique marketing introduction taking a pictorial approach
* Very powerful and very fast learning tool for the key concepts in Marketing
* Written by one of the leading author teams in the subject

Details

  • Title Marketing: A Complete Guide in Pictures
  • Author Malcolm McDonald; Peter Morris
  • Binding Paperback
  • Edition U. S. EDITION
  • Pages 160
  • Volumes 1
  • Language ENG
  • Publisher Butterworth-Heinemann, USA
  • Publication date 2004-09
  • Illustrated Yes
  • ISBN 9780750661980 / 0750661984
  • Weight 0.76 lbs (0.34 kg)
  • Dimensions 9.22 x 6.32 x 0.36 in (23.42 x 16.05 x 0.91 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.802

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Marketing: A complete guide in pictures

Marketing: A complete guide in pictures

by McDonald, Malcolm

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  • Very good
  • Paperback
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Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780750661980 / 0750661984
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Marketing : A Complete Guide in Pictures
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Marketing : A Complete Guide in Pictures

by Peter Morris; Malcolm McDonald

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780750661980 / 0750661984
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1
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Elsevier Science & Technology Books, 2004. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing: A complete guide in pictures, Second Edition
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Marketing: A complete guide in pictures, Second Edition

by McDonald, Malcolm

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780750661980 / 0750661984
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Marketing: A Complete Guide In Pictures, 2Nd Edition
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Marketing: A Complete Guide In Pictures, 2Nd Edition

by Mcdonald Malcolm

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  • Paperback
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New
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Paperback
ISBN 10 / ISBN 13
9780750661980 / 0750661984
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United States: Butterworth-Heinemann, 2004. Paperback. Brand New. Book Condition:- Brand New. Secured Packaging. Fast DeliveryBookseller Inventory # 9780750661980
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Marketing: A Complete Guide In Pictures, 2nd Edition
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Marketing: A Complete Guide In Pictures, 2nd Edition

by Mcdonald Malcolm

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  • Paperback
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New
Binding
Paperback
ISBN 10 / ISBN 13
9780750661980 / 0750661984
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10
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A$85.55
A$21.72 Delivery to USA

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Description:
Elsevier, 2004. Paperback. New.
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A$85.55
A$21.72 Delivery to USA
Marketing: A Complete Guide In Pictures, 2nd Edition
Stock photo: cover may vary

Marketing: A Complete Guide In Pictures, 2nd Edition

by Mcdonald Malcolm

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780750661980 / 0750661984
Quantity available
10
Seller
Item price
A$85.55
A$21.72 Delivery to USA

Show details

Description:
Elsevier, 2004. Paperback. New.
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Item price
A$85.55
A$21.72 Delivery to USA