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The Ultimate Secrets of Advertising
Stock Photo: Cover May Be Different

The Ultimate Secrets of Advertising Paperback - 2001

by John Philip Jones


First line

Most advertising practitioners are familiar with the phrase big idea, as used by David Ogilvy to describe the most important thing that goes into a successful advertisement: Unless your advertising contains a big idea, it will pass like a ship in the night.

Details

  • Title The Ultimate Secrets of Advertising
  • Author John Philip Jones
  • Binding Paperback
  • Edition 1st Edition
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications
  • Date 2001-09-21
  • Features Table of Contents
  • ISBN 9780761922445 / 076192244X
  • Weight 0.77 lbs (0.35 kg)
  • Dimensions 8.98 x 6.1 x 0.56 in (22.81 x 15.49 x 1.42 cm)
  • Library of Congress subjects Advertising
  • Library of Congress Catalog Number 2001001462
  • Dewey Decimal Code 659.1

Media reviews

Citations

  • Choice, 04/01/2002, Page 1465
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The Ultimate Secrets of Advertising
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The Ultimate Secrets of Advertising

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ISBN 10 / ISBN 13
9780761922445 / 076192244x
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The Ultimate Secrets of Advertising
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The Ultimate Secrets of Advertising

by Jones, J.P.

  • Used
  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780761922445 / 076192244x
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Sage Publications, Inc, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780761922445
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A$9.94
A$24.65 shipping to USA
The Ultimate Secrets of Advertising
Stock Photo: Cover May Be Different

The Ultimate Secrets of Advertising

by Jones, J.P.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780761922445 / 076192244x
Quantity Available
1
Seller
Lincoln, Lincolnshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
A$9.94
A$24.65 shipping to USA

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Description:
Sage Publications, Inc, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780761922445
Item Price
A$9.94
A$24.65 shipping to USA
The Ultimate Secrets of Advertising
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The Ultimate Secrets of Advertising

by Jones, John Philip

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ISBN 10 / ISBN 13
9780761922445 / 076192244x
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SAGE Publications, Incorporated. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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The Ultimate Secrets of Advertising
Stock Photo: Cover May Be Different

The Ultimate Secrets of Advertising

by Jones, John Philip

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780761922445 / 076192244x
Quantity Available
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SAGE Publications, Incorporated. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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A$11.64
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The Ultimate Secrets of Advertising

The Ultimate Secrets of Advertising

by John Philip Jones

  • Used
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  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780761922445 / 076192244X
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SAGE Publications, Incorporated, 2001. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Ultimate Secrets of Advertising

The Ultimate Secrets of Advertising

by John Philip Jones

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780761922445 / 076192244X
Quantity Available
1
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Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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SAGE Publications, Incorporated, 2001. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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FREE shipping to USA
The Ultimate Secrets of Advertising
Stock Photo: Cover May Be Different

The Ultimate Secrets of Advertising

by Jones, John Philip

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780761922445 / 076192244X
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The Ultimate Secrets of Advertising
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The Ultimate Secrets of Advertising

by Jones, John Philip

  • Used
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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780761922445 / 076192244X
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The Ultimate Secrets of Advertising
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The Ultimate Secrets of Advertising

by John Philip Jones

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ISBN 10 / ISBN 13
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