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Marketing - The Retro Revolution
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Marketing - The Retro Revolution Hardback - 2001 - 1st Edition

by Stephen Brown

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Reader reviews for Marketing - The Retro Revolution

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Has marketing moved from "new and improved" to "as good as always"? Is old the new "new"? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro- advertising campaigns, which make the most of the advertiser′s glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing -- The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro- marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing -- The Retro Revolution unwraps this retro- package and, in doing so, offers radically new ideas for the future of the field.

Details

  • Title Marketing - The Retro Revolution
  • Author Stephen Brown
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications Ltd
  • Publication date 2001-08
  • Abridged Yes
  • ISBN 9780761968504 / 0761968504
  • Weight 1.38 lbs (0.63 kg)
  • Dimensions 9 x 6 x 0.8 in (22.86 x 15.24 x 2.03 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing
  • Library of Congress Catalogue Number 2001270044
  • Dewey Decimal Code 658

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Marketing - The Retro Revolution Stephen Brown
Stock photo: cover may vary

Marketing - The Retro Revolution Stephen Brown

by Stephen Brown

  • Used
  • Hardback
Condition
Used
Edition
2001
Binding
Hardcover
ISBN 10 / ISBN 13
9780761968504 / 0761968504
Quantity available
1
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Item price
A$993.19
A$33.03 Delivery to USA

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SAGE PUBN, 2001. 2001. Hardcover. Marketing - The Retro Revolution Marketing - The Retro Revolution Stephen Brown
Add to wish list
Item price
A$993.19
A$33.03 Delivery to USA