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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion Paperback - 1998

by Jerry Vass

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From the publisher

Unlock the Secret to Higher Profits by Avoiding These 7 Common Pitfalls

Most businesses unknowingly sabotage their own success. This book reveals the 7 profit-killing mistakes that hold companies back-and how to fix them. Here are four:

You sound just like everyone else.
If your messaging is full of industry jargon and technical talk, potential clients can't tell you apart from the competition. Learn how to craft a clear, compelling conversation that speaks your client's language and sets you apart.

You're selling expertise, not results.
Clients don't want to decipher technical details-they want to know how your solution benefits them. Discover how to translate your knowledge into decision-ready insights that make buying easy.

You struggle to defend your price.
Too many companies let "the market" dictate pricing, leading to unnecessary discounts. With the right strategy and a unique value story, price becomes just another part of the conversation-not a deal-breaker.

You think this doesn't apply to you.
Success is easy in a booming market. But when conditions shift, poor positioning can be fatal. Learn how to think like your clients and increase your revenue by 25% to 100%-even in tough times.

If you're ready to stop competing on price and start winning on value, this book is your roadmap.

First line

Selling is the highest paid profession in the world.

Details

  • Title Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
  • Author Jerry Vass
  • Binding Paperback
  • Edition 2nd
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Vass, Inc., Jackson, Tennessee, U.S.A.
  • Publication date 1998-08-31
  • Features Bibliography
  • ISBN 9780762404018 / 0762404019
  • Weight 0.52 lbs (0.24 kg)
  • Dimensions 6.95 x 5.49 x 0.64 in (17.65 x 13.94 x 1.63 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 98065178
  • Dewey Decimal Code 658.85
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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion

by Jerry Vass

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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion

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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion

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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion

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