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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer Hardback - 2009

by Richard L. Oliver

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From the publisher

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

Details

  • Title Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
  • Author Richard L. Oliver
  • Binding Hardback
  • Edition International Ed
  • Pages 544
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2009-10
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents, Textbook
  • ISBN 9780765617705 / 0765617706
  • Weight 2.35 lbs (1.07 kg)
  • Dimensions 10.1 x 6.9 x 1.3 in (25.65 x 17.53 x 3.30 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer satisfaction - Evaluation, Consumer satisfaction
  • Library of Congress Catalogue Number 2008039870
  • Dewey Decimal Code 658.812

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Citations

  • Choice, 08/01/2010, Page 0
  • Reference and Research Bk News, 08/01/2010, Page 116
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.. Softcover. Brand New. “International Edition” - ISBN number and front cover may be different, but CONTENTS are same as the US edition. We ship fast via USPS/FedEx/DHL/Aramex Express Services. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed!" We use Fast Shipping via DHL/FEDEX/UPS
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Customers who searched for ISBN 9780765617705 may also be interested in this item:
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SATISFACTION

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A$44.41
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Customers who searched for ISBN 9780765617705 may also be interested in this item:
International Edition

Intl. Ed.

SATISFACTION

by OLIVER

  • New
  • Paperback
Note
International Edition
Condition
New
Binding
Paperback
Quantity available
5
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Students Textbooks
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A$21.59 Delivery to USA

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Description:
New/New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
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A$45.01
A$21.59 Delivery to USA
Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer

by Richard L. Oliver

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ISBN 10 / ISBN 13
9780765617705 / 0765617706
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Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer

by Richard L. Oliver

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Routledge. 2. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer

by Richard L. Oliver

  • Used
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Used
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ISBN 10 / ISBN 13
9780765617705 / 0765617706
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Routledge, 2010-02-15. 2. hardcover. Used: Good. 7.50x1.25x10.50. Buy with confidence. Excellent Customer Service & Return policy.
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A$486.65
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Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer
Stock photo: cover may vary

Satisfaction: A Behavioral Perspective on the Consumer: A Behavioral Perspective on the Consumer

by Richard L. Oliver

  • New
  • Hardback
Condition
New
Edition
2
Binding
Hardcover
ISBN 10 / ISBN 13
9780765617705 / 0765617706
Quantity available
1
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Ergodebooks
Item price
A$509.11
Free Delivery to USA

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Description:
Routledge, 2010-02-15. 2. hardcover. New. 7.50x1.25x10.50. Buy with confidence. Excellent Customer Service & Return policy.
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Item price
A$509.11
Free Delivery to USA
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