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The Savvy Author's Guide to Book Publicity: A Comprehensive Resource --
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The Savvy Author's Guide to Book Publicity: A Comprehensive Resource -- From Building the Buzz to Pitching the Press Paperback - 2003

by Lissa Warren

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Here is an essential reference for writers--from the self-published to those published by major houses--written by a leading book publicist who pitches books to media every day of her working life.

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From the publisher

Here is an essential reference for writers -- from the self-published to those published by major houses -- written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process -- or even spearhead it if need be -- to get the coverage they deserve. Warren's advice is buttressed by her stories of authors -- the enterprising, the shy, the well-prepared, and the novice -- relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.

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You spend months-maybe years-writing your book.

Details

  • Title The Savvy Author's Guide to Book Publicity: A Comprehensive Resource -- From Building the Buzz to Pitching the Press
  • Author Lissa Warren
  • Binding Paperback
  • Edition First Edition
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Da Capo Press, New York
  • Publication date 2003-12-30
  • Illustrated Yes
  • Features Illustrated, Index
  • ISBN 9780786712755 / 0786712759
  • Weight 0.74 lbs (0.34 kg)
  • Dimensions 8.22 x 5.56 x 0.77 in (20.88 x 14.12 x 1.96 cm)
  • Category Language Arts / Linguistics / Literacy
  • Dewey Decimal Code 070.52

Media reviews

Citations

  • Publishers Weekly, 01/26/2004, Page 245

About the author

Lissa Warren has worked in the publicity departments of David R. Godine, Houghton Mifflin, and Perseus Publishing, for whom she is currently Senior Director of Publicity at Boston's Da Capo Press. An experienced promoter of both fiction and nonfiction, Ms. Warren holds a BS in English education from Miami University and an mfa in creative writing from Bennington College. She lives in Salem, New Hampshire.
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The Savvy Author's Guide To Book Publicity: A Comprehensive Resource -- from Building the Buzz to Pitching the Press

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The Savvy Author's Guide To Book Publicity

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