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Brand Asset Management: Driving Profitable Growth Through Your Brands
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Brand Asset Management: Driving Profitable Growth Through Your Brands Hardback - 2000

by Scott M. Davis

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From the publisher

Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate. But your brand is unique. In this book, an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long-term profitability. Drawing from methods developed in his highly successful consulting and training programs, Scott Davis provides a thorough grounding in brand strategy. He presents tested ways to assess the value of your brand, maximize its potential, and use it to better develop, sell, price, and market your products and services. His hands-on guide also includes extensive case studies and worksheets to help your company capitalize on the most under-leveraged--and the most powerful--asset it owns.

First line

When Lou Gerstner first started at IBM back in the early 1990s (when IBM was in fairly serious trouble), he told Wall Street analysts, "The last thing we need right now is another vision."

Details

  • Title Brand Asset Management: Driving Profitable Growth Through Your Brands
  • Author Scott M. Davis
  • Binding Hardback
  • Edition First Edition
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Jossey-Bass, San Francisco, California, U.S.A.
  • Publication date June 9, 2000
  • Illustrated Yes
  • ISBN 9780787950774 / 0787950777
  • Weight 1.12 lbs (0.51 kg)
  • Dimensions 9.32 x 6.28 x 1 in (23.67 x 15.95 x 2.54 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 00008013
  • Dewey Decimal Code 658.827

About the author

SCOTT DAVIS is a Managing Partner at Prophet Brand Strategy's Chicago office where he focuses on bringing the principles of this book to life with his clients. His previous work experience includes 12 years at Kuczmarski & Associates, Inc., an innovation and branding consulting company, where he was the Senior Partner and founder of the Brand Asset Management practice area and architect of the Brand Asset Management approach that is outlined in this book. Mr. Davis also worked at the Procter & Gamble Company, where he focused on a number of top global brands.Mr. Davis speaks at a wide variety of top-tier branding and marketing conferences and seminars, both nationally and internationally, is an Adjunct Professor at the J. L. Kellogg Graduate School of Management at Northwestern University, and is a regular guest editorial writer for Brandweek.
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Brand Asset Management: Driving Profitable Growth Through Your Brands

Brand Asset Management: Driving Profitable Growth Through Your Brands

by Davis, Scott M.

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9780787950774 / 0787950777
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Jossey-Bass, 2000. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Brand Asset Management
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Brand Asset Management

by Scott M. Davis

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Jossey-Bass, 2000-06-09. Hardcover. Very Good. HARDCOVER, Gentle Use, Chapts. 1 and two contain highlighting and underlining, otherwise Perfect Shape, MH127-208
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Brand Asset Management : Driving Profitable Growth Through Your Brands
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Brand Asset Management : Driving Profitable Growth Through Your Brands

by Davis, Scott M

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ISBN 10 / ISBN 13
9780787950774 / 0787950777
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Wiley & Sons, Incorporated, John. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Brand Asset Management : Driving Profitable Growth Through Your Brands
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Brand Asset Management : Driving Profitable Growth Through Your Brands

by Davis, Scott M

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ISBN 10 / ISBN 13
9780787950774 / 0787950777
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Wiley & Sons, Incorporated, John. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Brand Asset Management

Brand Asset Management

by Davis, Scott M.

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  • Hardback
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ISBN 10 / ISBN 13
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San Francisco. Very Good in Very Good dust jacket; Two pages creased. Ink inscription . title page.. 2000. Hardcover. 0787950777 . 8vo; 265 pages .
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Brand Asset Management
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Brand Asset Management

by Davis, Scott M.

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  • Hardback
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ISBN 10 / ISBN 13
9780787950774 / 0787950777
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Brand Asset Management
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Brand Asset Management

by Davis, Scott M

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ISBN 10 / ISBN 13
9780787950774 / 0787950777
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Jossey-Bass, 2000-06-16. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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