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Major Gifts Campaign WBS
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Major Gifts Campaign WBS Paperback - 2001 - 1st Edition

by Suzanne Irwin-Wells

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Reader reviews for Major Gifts Campaign WBS

From the publisher

Planning and Implementing Your Major Gifts Campaign is partof the Excellence in Fund Raising workbook series. Thismuch-needed guide is designed to help fund raisers demystify theprocess of major gifts fund raising and conduct a major giftscampaign that will get results. Using an accessible workbookformat, Suzanne Irwin-Wells, a well-respected fund raising expert, shows step by step how to identify prospects, select and trainvolunteers, increase the confidence of solicitors, and plan andimplement an effective major gifts campaign. The book is filledwith helpful worksheets, checklists, and real-life examples.

First line

MAJOR GIFTS FUND RAISING is interrelated with other methods of fund raising and with other areas and functions of your organization such as finance and programs.

From the rear cover

Almost eight-five percent of all charitable contributions come from individuals, and an ever-increasing number of individual contributions are made by a few supporters who donate sizable major gifts. Most nonprofit organizations realize that major gifts are a critical factor for achieving their fund raising goals. However, many fund raisers from small- or medium- sized organizations lack the training and information they need to pursue this lucrative path to fund raising success.
Planning and Implementing Your Major Gifts Campaign is the latest volume in the expanding Excellence in Fund Raising Workbook Series. This much-needed guide is designed to help fund raisers demystify the process of major gifts fund raising and conduct a major gifts campaign that will get results. Using an accessible workbook format, Suzanne Irwin-Wells, a well-respected fund raising expert, shows step by step how to identify prospects, select and train volunteers, increase the confidence of solicitors, and plan and implement an effective major gifts campaign. Filled with helpful worksheets, checklists, and real-life examples, Planning and Implementing Your Major Gifts Campaign offers the information needed to
  • Design a major gifts campaign to fit into an overall development program
  • Recognize what makes someone a promising major gift prospect
  • Create a budget for a major gifts campaign
  • Attract, cultivate, and train motivated volunteers
  • Develop an effective script and assign prospects to solicitors
  • Monitor a campaign to maximize its success

Details

  • Title Major Gifts Campaign WBS
  • Author Suzanne Irwin-Wells
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 160
  • Volumes 1
  • Language ENG
  • Publisher Jossey-Bass, San Francisco
  • Publication date 2001-12-17
  • Features Table of Contents
  • ISBN 9780787957087 / 0787957089
  • Weight 0.78 lbs (0.35 kg)
  • Dimensions 11.04 x 8.21 x 0.38 in (28.04 x 20.85 x 0.97 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Fund raising
  • Library of Congress Catalogue Number 2001006209
  • Dewey Decimal Code 658.152

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2002, Page 125

About the author

Suzanne Irwin-Wells is founder and principal of Irwin-Wells Associates, a California-based fund raising consulting firm serving philanthropic organizations in the United States and United Kingdom. She has served as both development director and consultant. In addition, she is adjunct professor at Golden Gate University in San Francisco, where she teaches major gifts fund raising.

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Planning and Implementing Your Major Gifts Campaign
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Planning and Implementing Your Major Gifts Campaign

by Irwin-Wells, Suzanne

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Planning and Implementing Your Major Gifts Campaign

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Planning and Implementing Your Major Gifts Campaign

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Wiley & Sons, Incorporated, John. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Planning and Implementing Your Major Gifts Campaign
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Planning and Implementing Your Major Gifts Campaign

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Planning and Implementing Your Major Gifts Campaign (J-B Fund Raising School Series)
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