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Major Gifts Campaign WBS Paperback - 2001 - 1st Edition
by Suzanne Irwin-Wells
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From the publisher
First line
MAJOR GIFTS FUND RAISING is interrelated with other methods of fund raising and with other areas and functions of your organization such as finance and programs.
From the rear cover
Almost eight-five percent of all charitable contributions come from individuals, and an ever-increasing number of individual contributions are made by a few supporters who donate sizable major gifts. Most nonprofit organizations realize that major gifts are a critical factor for achieving their fund raising goals. However, many fund raisers from small- or medium- sized organizations lack the training and information they need to pursue this lucrative path to fund raising success.
Planning and Implementing Your Major Gifts Campaign is the latest volume in the expanding Excellence in Fund Raising Workbook Series. This much-needed guide is designed to help fund raisers demystify the process of major gifts fund raising and conduct a major gifts campaign that will get results. Using an accessible workbook format, Suzanne Irwin-Wells, a well-respected fund raising expert, shows step by step how to identify prospects, select and train volunteers, increase the confidence of solicitors, and plan and implement an effective major gifts campaign. Filled with helpful worksheets, checklists, and real-life examples, Planning and Implementing Your Major Gifts Campaign offers the information needed to
Planning and Implementing Your Major Gifts Campaign is the latest volume in the expanding Excellence in Fund Raising Workbook Series. This much-needed guide is designed to help fund raisers demystify the process of major gifts fund raising and conduct a major gifts campaign that will get results. Using an accessible workbook format, Suzanne Irwin-Wells, a well-respected fund raising expert, shows step by step how to identify prospects, select and train volunteers, increase the confidence of solicitors, and plan and implement an effective major gifts campaign. Filled with helpful worksheets, checklists, and real-life examples, Planning and Implementing Your Major Gifts Campaign offers the information needed to
- Design a major gifts campaign to fit into an overall development program
- Recognize what makes someone a promising major gift prospect
- Create a budget for a major gifts campaign
- Attract, cultivate, and train motivated volunteers
- Develop an effective script and assign prospects to solicitors
- Monitor a campaign to maximize its success
Details
- Title Major Gifts Campaign WBS
- Author Suzanne Irwin-Wells
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 160
- Volumes 1
- Language ENG
- Publisher Jossey-Bass, San Francisco
- Publication date 2001-12-17
- Features Table of Contents
- ISBN 9780787957087 / 0787957089
- Weight 0.78 lbs (0.35 kg)
- Dimensions 11.04 x 8.21 x 0.38 in (28.04 x 20.85 x 0.97 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Fund raising
- Library of Congress Catalogue Number 2001006209
- Dewey Decimal Code 658.152
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Citations
- Reference and Research Bk News, 02/01/2002, Page 125
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