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How to Write Successful Fundraising Letters [With CDROM]
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How to Write Successful Fundraising Letters [With CDROM] Paperback - 2008 - 2nd Edition

by Mal Warwick

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From the publisher

You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

  • Gain insight into current trends in the field with updated cases, samples, and examples
  • Access more content for small to medium NPOs with limited budgets and resources
  • Learn the latest technology with new sections on typography and lay out

First line

These first five chapters examine the stuff of which successful fundraising is made: An appreciation for the broad range of motives that lead people to contribute money to good causes and important institutions.

Details

  • Title How to Write Successful Fundraising Letters [With CDROM]
  • Author Mal Warwick
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 310
  • Volumes 1
  • Language ENG
  • Publisher Jossey-Bass, U.S.A.
  • Publication date March 28, 2008
  • Illustrated Yes
  • ISBN 9780787999087 / 0787999083
  • Weight 2.38 lbs (1.08 kg)
  • Dimensions 10.92 x 8.52 x 0.91 in (27.74 x 21.64 x 2.31 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Nonprofit organizations - Finance, Direct-mail fund raising
  • Library of Congress Catalogue Number 2007046925
  • Dewey Decimal Code 658.152

About the author

Mal Warwick, consultant, author, and public speaker, is the founder of Mal Warwick Associates and three related companies that provide a wide range of fundraising and marketing services to nonprofitclients throughout North America. Warwick has written or edited 18 books including Revolution in the Mailbox, The Five Strategiesfor Fundraising Success, and Fundraising on the Internet. He teaches fundraising throughout the world and chairs the Global Resource Alliance, which promotes civil society worldwide. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com/go/warwick.

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How to Write Successful Fundraising Letters, with CD
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How to Write Successful Fundraising Letters, with CD

by Warwick, Mal

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9780787999087 / 0787999083
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How to Write Successful Fundraising Letters

How to Write Successful Fundraising Letters

by Mal Warwick

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Wiley & Sons, Incorporated, John, 2008. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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How To Write Successful Fundraising Letters

by Warwick, Mal

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Jossey-Bass Inc Pub. 2. Very Good. Supplements included. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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How to Write Successful Fundraising Letters
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How to Write Successful Fundraising Letters

by Warwick, Mal

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ISBN 10 / ISBN 13
9780787999087 / 0787999083
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Wiley & Sons, Incorporated, John. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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How To Write Successful Fundraising Letters
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How To Write Successful Fundraising Letters

by Warwick, Mal

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ISBN 10 / ISBN 13
9780787999087 / 0787999083
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How To Write Successful Fundraising Letters
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How To Write Successful Fundraising Letters

by Warwick, Mal

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How to Write Successful Fundraising Letters, with CD
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How to Write Successful Fundraising Letters, with CD

by Warwick, Mal

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How to Write Successful Fundraising Letters: with CD (The Jossey?Bass Nonprofit Guidebook Series)
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How to Write Successful Fundraising Letters: with CD (The Jossey?Bass Nonprofit Guidebook Series)

by Warwick, Mal

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How To Write Successful Fundraising Letters Warwick, Mal
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How To Write Successful Fundraising Letters Warwick, Mal

by Warwick, Mal

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Jossey-Bass Inc Pub, 2008. paperback. Very Good. 8x1x11. clean well kept hardcover copy with dust jacket, price tag uncut no markings, stickers or stains. fast shipping with tracking number.
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How to Write Successful Fundraising Letters, with CD
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How to Write Successful Fundraising Letters, with CD

by Warwick, Mal

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Jossey-Bass, 2008-03-28. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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