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The Marketing of the President: Political Marketing as Campaign Strategy
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The Marketing of the President: Political Marketing as Campaign Strategy Paperback - 1994 - 1st Edition

by Bruce I. Newman; Foreword by Jagdish N. Sheth

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From the publisher

Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material. --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.

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Details

  • Title The Marketing of the President: Political Marketing as Campaign Strategy
  • Author Bruce I. Newman; Foreword by Jagdish N. Sheth
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 164
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Thousand Oaks, California, U.S.A.
  • Publication date 1994-01-01
  • Illustrated Yes
  • Features Illustrated, Index, Table of Contents
  • ISBN 9780803951389 / 0803951388
  • Weight 0.6 lbs (0.27 kg)
  • Dimensions 9.02 x 6.05 x 0.51 in (22.91 x 15.37 x 1.30 cm)
  • Category Politics / Current Events
  • Library of Congress subjects Political campaigns - United States, Presidents - United States - Election
  • Library of Congress Catalogue Number 93032450
  • Dewey Decimal Code 324.709
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The Marketing of the President: Political Marketing as Campaign Strategy
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The Marketing of the President: Political Marketing as Campaign Strategy

by I. Newman, Bruce

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Sage Publications, Inc, 1994. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780803951389
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The Marketing of the President: Political Marketing As Campaign Strategy

by Newman, Bruce I.

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The Marketing of the President: Political Marketing as Campaign Strategy
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The Marketing of the President: Political Marketing as Campaign Strategy

by Newman, Bruce I.

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Paperback
ISBN 10 / ISBN 13
9780803951389 / 0803951388
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Description:
Sage Publications, Inc, 1994. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780803951389
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Item price
A$71.66
A$26.86 Delivery to USA
The Marketing of the President: Political Marketing as Campaign Strategy
Stock photo: cover may vary

The Marketing of the President: Political Marketing as Campaign Strategy

by Newman, Bruce I.

  • Used
  • Paperback
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Used
Binding
Paperback
ISBN 10 / ISBN 13
9780803951389 / 0803951388
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A$71.66
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Description:
Sage Publications, Inc, 1994. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780803951389
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Item price
A$71.66
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The Marketing of the President: Political Marketing as Campaign Strategy
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The Marketing of the President: Political Marketing as Campaign Strategy

by Newman, Bruce I

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ISBN 10 / ISBN 13
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Sage Publications, 1993-12-14. 1. paperback. Used: Good. 6.00x0.46x9.00. Buy with confidence. Excellent Customer Service & Return policy.
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The Marketing of the President: Political Marketing as Campaign Strategy
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The Marketing of the President: Political Marketing as Campaign Strategy

by Newman, Bruce I

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The Marketing of the President: Political Marketing as Campaign Strategy
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The Marketing of the President: Political Marketing as Campaign Strategy

by Newman, Bruce I

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The Marketing of the President: Political Marketing as Campaign Strategy
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The Marketing of the President: Political Marketing as Campaign Strategy

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