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Excellence in Public Relations and Communication Management
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Excellence in Public Relations and Communication Management Paperback - 1992

by James E. Grunig (Editor)

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From the publisher

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Details

  • Title Excellence in Public Relations and Communication Management
  • Author James E. Grunig (Editor)
  • Binding Paperback
  • Pages 680
  • Volumes 1
  • Language ENG
  • Publisher Routledge, Hillsdale, New Jersey
  • Publication date 1992-05-01
  • Features Bibliography, Index
  • ISBN 9780805802276 / 0805802274
  • Weight 2.08 lbs (0.94 kg)
  • Dimensions 9.3 x 5.97 x 1.3 in (23.62 x 15.16 x 3.30 cm)
  • Reading level 1410
  • Category Business / Economics / Finance
  • Library of Congress subjects Public relations, Communication in management
  • Library of Congress Catalogue Number 92008200
  • Dewey Decimal Code 659.2

About the author

James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C. Repper, Jon White
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Excellence in Public Relations and Communication Management
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Excellence in Public Relations and Communication Management

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