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Television and Political Advertising: Volume II: Signs, Codes, and Images
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Television and Political Advertising: Volume II: Signs, Codes, and Images Hardback - 1991

by Frank Biocca (Editor)

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Reader reviews for Television and Political Advertising: Volume II: Signs, Codes, and Images

From the publisher

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.

This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

Details

  • Title Television and Political Advertising: Volume II: Signs, Codes, and Images
  • Author Frank Biocca (Editor)
  • Binding Hardback
  • Pages 280
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 1991-10-01
  • ISBN 9780805806625 / 0805806628
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9 x 6 x 0.69 in (22.86 x 15.24 x 1.75 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 89-71468
  • Dewey Decimal Code 659.193

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Television and Political Advertising: Signs, Codes, and Images (Volume 2)
Stock photo: cover may vary

Television and Political Advertising: Signs, Codes, and Images (Volume 2)

by Biocca, F.

  • Used
  • Hardback
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Used
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Hardcover
ISBN 10 / ISBN 13
9780805806625 / 0805806628
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Description:
Lawrence Erlbaum Associates, 1991. Volume 2. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0805806628
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Item price
A$154.43
A$26.76 Delivery to USA
Television and Political Advertising: Volume Ii: Signs, Codes, and Images

Television and Political Advertising: Volume Ii: Signs, Codes, and Images

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ISBN 10 / ISBN 13
9780805806625 / 0805806628
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Hardcover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this ph
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A$376.20
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Television and Political Advertising
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Television and Political Advertising

by Biocca, Frank,

  • New
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ISBN 10 / ISBN 13
9780805806625 / 0805806628
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new.
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A$334.38
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Television and Political Advertising
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Television and Political Advertising

by Biocca, Frank,

  • Used
Condition
New
ISBN 10 / ISBN 13
9780805806625 / 0805806628
Quantity available
5
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Item price
A$334.38
A$5.86 Delivery to USA

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Description:
like new.
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A$334.38
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Television and Political Advertising: Volume Ii: Signs, Codes, and Images
Stock photo: cover may vary

Television and Political Advertising: Volume Ii: Signs, Codes, and Images

by Biocca, Frank (Edited by)

  • New
  • Hardback
Condition
New
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Hardcover
ISBN 10 / ISBN 13
9780805806625 / 0805806628
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A$454.86
A$28.98 Delivery to USA

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Description:
Lawrence Erlbaum Assoc Inc, 1991. Hardcover. New. 1st edition. 280 pages. 9.50x6.50x1.00 inches.
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A$454.86
A$28.98 Delivery to USA