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Making It in Public Relations: An Insider's Guide to Career Opportunities
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Making It in Public Relations: An Insider's Guide to Career Opportunities Paperback - 2002 - 2nd Edition

by Leonard Mogel

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Reader reviews for Making It in Public Relations: An Insider's Guide to Career Opportunities

From the publisher

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

First line

Perhaps it's a bit of a stretch, but some say the practice of public relations goes back more than 2,000 years to the time of Julius Caesar.

Details

  • Title Making It in Public Relations: An Insider's Guide to Career Opportunities
  • Author Leonard Mogel
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 364
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2002-02-01
  • Features Bibliography, Index
  • ISBN 9780805840223 / 0805840222
  • Weight 1.13 lbs (0.51 kg)
  • Dimensions 8.5 x 6.62 x 0.76 in (21.59 x 16.81 x 1.93 cm)
  • Reading level 1290
  • Category Business / Economics / Finance
  • Library of Congress subjects Public relations - United States, Public relations
  • Library of Congress Catalogue Number 2001051226
  • Dewey Decimal Code 659.2

Media reviews

Citations

  • Choice, 09/01/2002, Page 149

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Making It in Public Relations : An Insider's Guide to Career Opportunities
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Making It in Public Relations : An Insider's Guide to Career Opportunities

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MAKING IT IN PUBLIC RELATIONS: AN INSIDER*S GUIDE TO CAREER OPPORTUNITIES
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MAKING IT IN PUBLIC RELATIONS: AN INSIDER*S GUIDE TO CAREER OPPORTUNITIES

by LEONARD MOGEL ,

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Making It in Public Relations: An Insider's Guide To Career Opportunities

Making It in Public Relations: An Insider's Guide To Career Opportunities

by Leonard Mogel

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Paperback / softback. New. This is a guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career.
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Making It in Public Relations: An Insider's Guide To Career Opportunities

Making It in Public Relations: An Insider's Guide To Career Opportunities

by Leonard Mogel

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ISBN 10 / ISBN 13
9780805840223 / 0805840222
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Paperback / softback. New. This is a guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career.
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Making It in Public Relations : An Insider's Guide to Career Opportunities
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Making It in Public Relations : An Insider's Guide to Career Opportunities

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Making It in Public Relations: An Insider's Guide To Career Opportunities

Making It in Public Relations: An Insider's Guide To Career Opportunities

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Making It In Public Relations
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Making It In Public Relations

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Making It In Public Relations

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Making It In Public Relations: An Insider'S Guide To Career Opportunities, 2Nd Edition
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Making It In Public Relations: An Insider'S Guide To Career Opportunities, 2Nd Edition

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Making It in Public Relations
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Making It in Public Relations

by Mogel, Leonard

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