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Strategic Public Relations Management: Planning and Managing Effective
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Strategic Public Relations Management: Planning and Managing Effective Communication Programs Paperback - 2006

by Erica Weintraub Austin; Bruce E. Pinkleton

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From the publisher

This second edition of Erica Weintraub Austin and Bruce E. Pinkleton's popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication program planning more broadly.

Chapters in the book cover such critical topics as:
*creating a framework for planning;
*identifying the elements of a campaign;
*determining research needs and developing the research plan;
*gathering useful data for strategic guidance;
*making research decisions; and
*applying theory to professional practice.

This book is valuable as a text in public relations management and communication campaigns courses, while also serving as a reference for practitioners. It introduces readers to the tools necessary for developing and presenting comprehensive, effective, and accountable public relations plans, ensuring they are well prepared for managing and executing communication campaigns.

Details

  • Title Strategic Public Relations Management: Planning and Managing Effective Communication Programs
  • Author Erica Weintraub Austin; Bruce E. Pinkleton
  • Binding Paperback
  • Edition [ Edition: Secon
  • Pages 411
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date June 16, 2006
  • Illustrated Yes
  • ISBN 9780805853810 / 0805853812
  • Weight 1.29 lbs (0.59 kg)
  • Dimensions 9.06 x 6 x 0.86 in (23.01 x 15.24 x 2.18 cm)
  • Reading level 1360
  • Category Sociology
  • Library of Congress subjects Public relations - Management
  • Library of Congress Catalogue Number 2006002669
  • Dewey Decimal Code 659.2
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Strategic Public Relations Management: Planning and Managing Effective Communication Programs
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Strategic Public Relations Management: Planning and Managing Effective Communication Programs

by Austin, E. W. and Pinkleton, B. E.

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Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Routledge Communication Series)

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Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Routledge Communication Series)

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Strategic Public Relations Management : Planning and Managing Effective Communication Programs

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Strategic Public Relations Management : Planning and Managing Effective Communication Programs
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Strategic Public Relations Management : Planning and Managing Effective Communication Programs

by Austin, Erica Weintraub, Pinkleton, Bruce E

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