BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Stock photo: cover may vary

Marketing and Social Media: A Guide for Libraries, Archives, and Museums Paperback - 2014

by Christie Koontz; Lorri Mon

Add to wish list

Reader reviews for Marketing and Social Media: A Guide for Libraries, Archives, and Museums

From the publisher

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign.

Beginning with mission, goals, and objectives, readers will review the components of both the internal and external environments which must be understood to plan an objective campaign. Chapter coverage includes how to do a SWOT analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation are all covered.

Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant.

Details

  • Title Marketing and Social Media: A Guide for Libraries, Archives, and Museums
  • Author Christie Koontz; Lorri Mon
  • Binding Paperback
  • Pages 310
  • Volumes 1
  • Language ENG
  • Publisher Rowman & Littlefield Publishers
  • Publication date 2014-05
  • ISBN 9780810890817 / 081089081X
  • Weight 1.11 lbs (0.50 kg)
  • Dimensions 8.86 x 6.05 x 1.11 in (22.50 x 15.37 x 2.82 cm)
  • Age range 18 to 22 years
  • Grade levels 13 - 17
  • Category Language Arts / Linguistics / Literacy
  • Library of Congress subjects Museums - Marketing, Social media
  • Library of Congress Catalogue Number 2013051334
  • Dewey Decimal Code 021.7

About the author

Christie Koontz is a faculty member at the School of Library and Information Studies at Florida State University. She has taught nonprofit marketing for twenty years, serving on state, national and international association marketing committees

Lorri Mon is associate professor at Florida State University's iSchool. She teaches and conducts research on social media and emerging digital technologies in libraries, nonprofits, education and e-government.

More Copies for Sale

Marketing and Social Media : A Guide for Libraries, Archives, and Museums
Stock photo: cover may vary

Marketing and Social Media : A Guide for Libraries, Archives, and Museums

by Koontz, Christie, Mon, Lorri

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780810890817 / 081089081x
Quantity available
1
Seller
Item price
A$11.70
Free Delivery to USA

Show details

Description:
Rowman & Littlefield Publishers, Incorporated. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$11.70
Free Delivery to USA
Marketing and Social Media : A Guide for Libraries, Archives, and Museums
Stock photo: cover may vary

Marketing and Social Media : A Guide for Libraries, Archives, and Museums

by Koontz, Christie, Mon, Lorri

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780810890817 / 081089081x
Quantity available
1
Seller
Item price
A$11.70
Free Delivery to USA

Show details

Description:
Rowman & Littlefield Publishers, Incorporated. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$11.70
Free Delivery to USA
Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Stock photo: cover may vary

Marketing and Social Media: A Guide for Libraries, Archives, and Museums

by Lorri Mon; Christie Koontz

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9780810890817 / 081089081X
Quantity available
1
Seller
Item price
A$14.28
Free Delivery to USA

Show details

Description:
Rowman & Littlefield Publishers, Incorporated, 2014. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
A$14.28
Free Delivery to USA
Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Stock photo: cover may vary

Marketing and Social Media: A Guide for Libraries, Archives, and Museums

by Koontz, Christie; Mon, Lorri

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780810890817 / 081089081X
Quantity available
1
Seller
Item price
A$14.28
Free Delivery to USA

Show details

Description:
Rowman & Littlefield Publishers, 2014. Paperback. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
A$14.28
Free Delivery to USA
Marketing and Social Media : A Guide for Libraries, Museums, and Archives

Marketing and Social Media : A Guide for Libraries, Museums, and Archives

by Christie Koontz; Lorri Mon

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780810890817 / 081089081X
Quantity available
1
Seller
Item price
A$14.28
Free Delivery to USA

Show details

Description:
Rowman & Littlefield Publishers, Incorporated, 2014. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Add to wish list
Item price
A$14.28
Free Delivery to USA
Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Stock photo: cover may vary

Marketing and Social Media: A Guide for Libraries, Archives, and Museums

by Koontz,

  • Used
  • Paperback
Condition
Used
Edition
Annotated
Binding
Paperback
ISBN 10 / ISBN 13
9780810890817 / 081089081X
Quantity available
1
Seller
Item price
A$19.64
Free Delivery to USA

Show details

Description:
Rowman & Littlefield Publishers, 2014-05-01. Annotated. paperback. Used: Good. 6.00x0.78x9.00. Buy with confidence. Excellent Customer Service & Return policy.
Add to wish list
Item price
A$19.64
Free Delivery to USA
Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Stock photo: cover may vary

Marketing and Social Media: A Guide for Libraries, Archives, and Museums

by Koontz, Christie

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780810890817 / 081089081X
Quantity available
1
Seller
Item price
A$34.40
A$7.15 Delivery to USA

Show details

Description:
Rl, 2014-05-01. paperback. Good. 6x0x9. Listing is for BOOK only. Used book in Good condition with minor yellowing from aging, but no writing, highlighting, or markings inside. Supplemental items and access codes are not included.
Add to wish list
Item price
A$34.40
A$7.15 Delivery to USA
Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Stock photo: cover may vary

Marketing and Social Media: A Guide for Libraries, Archives, and Museums

by Koontz, Christie

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780810890817 / 081089081X
Quantity available
1
Seller
Item price
A$55.31
Free Delivery to USA

Show details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Add to wish list
Item price
A$55.31
Free Delivery to USA
Marketing and Social Media: A Guide for Libraries, Archives, and Museums
Stock photo: cover may vary

Marketing and Social Media: A Guide for Libraries, Archives, and Museums

by Koontz,

  • New
  • Paperback
Condition
New
Edition
Annotated
Binding
Paperback
ISBN 10 / ISBN 13
9780810890817 / 081089081X
Quantity available
6
Seller
Item price
A$119.55
Free Delivery to USA

Show details

Description:
Rowman & Littlefield Publishers, 2014-05-01. Annotated. paperback. New. 6.00x0.78x9.00. Buy with confidence. Excellent Customer Service & Return policy.
Add to wish list
Item price
A$119.55
Free Delivery to USA

Marketing and Social Media: a Guide for Libraries, Archives, and Museums

Koontz, Christie

We're sorry, this copy is no longer available.