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Sensory and Consumer Research in Food Product Design and Development
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Sensory and Consumer Research in Food Product Design and Development Hardback - 2006 - 1st Edition

by Howard R. Moskowitz; Jacqueline H. Beckley; Anna V. Resurreccion

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Reader reviews for Sensory and Consumer Research in Food Product Design and Development

From the publisher

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully understand the consumer and target development and marketing efforts, their business will be more successful.


Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book's unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions.


Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.

First line

During the past thirty years companies have recognized the consumer as the key driver for product success.

Details

  • Title Sensory and Consumer Research in Food Product Design and Development
  • Author Howard R. Moskowitz; Jacqueline H. Beckley; Anna V. Resurreccion
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Pages 358
  • Volumes 1
  • Language ENG
  • Publisher Blackwell Publishing Professional
  • Publication date June 1, 2006
  • Illustrated Yes
  • ISBN 9780813816326 / 0813816327
  • Weight 2.07 lbs (0.94 kg)
  • Dimensions 10.28 x 7.06 x 0.85 in (26.11 x 17.93 x 2.16 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Food - Sensory evaluation, Commercial products - Testing
  • Library of Congress Catalogue Number 2006000916
  • Dewey Decimal Code 664.07

About the author

Howard R. Moskowitz, Ph.D., is president and CEO of Moskowitz Jacobs Inc., White Plains, NY, a firm he founded in 1981. Moskowitz is a well-known experimental psychologist in the field of psychophysics (the study of perception and its relation to physical stimuli) and an inventor of world-class market research technology. Among his important contributions to market research is his 1975 introduction of psychophysical scaling and product optimization for consumer product development. A member of the Institute of Food Technologists and numerous other professional societies, he has written/edited 16 books, published well over 300 articles, and serves on the editorial board of major journals. With colleague E.P. Koster, Moskowitz co-founded the journal Chemical Senses and Flavor, now called Chemical Senses, the leading journal in the field.


Jacqueline H. Beckley, M.B.A., is the founder of The Understanding & Insight Group, LLC, Denville, NJ, an innovative business development and strategy firm working with both large and small companies to integrate traditional approaches with new concepts and tools for business growth. Previously, Beckley held positions within industry and consulting, including director of consumer perception at Nabisco, Inc., group manager of sensory research and R&D for the Quaker Oats Company, and research scientist for Amoco Chemical Company.


Anna V.A. Resurreccion, Ph.D., is a professor of food science and technology at the University of Georgia. She has published 128 refereed journal articles reporting her research on sensory evaluation, consumer acceptance, and food quality evaluation. Resurreccion is a fellow of the Institute of Food Technologists and serves on editorial boards for the Journal of Sensory Studies and major journals. Previously, she was associate scientific editor for the Journal of Food Science and chair of the Product Development Division of the Institute of Food Technologists.

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Sensory and Consumer Research in Food Product Design and Development
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Sensory and Consumer Research in Food Product Design and Development

by Howard R. Moskowitz; Jacqueline H. Beckley; Anna V. A. Resurreccion

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Wiley-Blackwell, 2006. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Sensory and Consumer Research in Food Product Design and Development
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Sensory and Consumer Research in Food Product Design and Development

by Howard R. Moskowitz; Jacqueline H. Beckley; Anna V. A. Resurreccion

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  • Hardback
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ISBN 10 / ISBN 13
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Wiley-Blackwell, 2006. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Sensory and Consumer Research in Food Product Design and Development (Institute of Food...
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Sensory and Consumer Research in Food Product Design and Development (Institute of Food Technologists Series)

by Moskowitz, H. R. et al.

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Wiley–Blackwell, 2006. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780813816326
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Sensory and Consumer Research in Food Product Design and Development
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Sensory and Consumer Research in Food Product Design and Development

by Moskowitz, Howard R.

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ISBN 10 / ISBN 13
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Sensory and Consumer Research in Food Product Design and Development
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Sensory and Consumer Research in Food Product Design and Development

by Moskowitz, Howard R.; Beckley, Jacqueline H.; Resurreccion, Anna V. A

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Wiley-Blackwell. hardcover. New. New. In shrink wrap. Looks like an interesting title!
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