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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position Hardback - 2003

by Brad Vanauken

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Reader reviews for Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

From the publisher

"Written by an acknowledged expert with 20 years of experience building world-class brands, Brand Aid is a day-to-day quick-reference guide that provides solutions for the 22 most pressing problems faced by brand managers. This comprehensive, practical how-to guide also gives readers 17 invaluable end-of-chapter checklists to help them assess and advance their own brand management efforts. Succinct and easy-to-read, it features exercises, formulas, case studies, proprietary research findings, and other useful tools -- including a template to help them do a complete brand audit.

Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization. It includes an overview of the entire brand management and marketing process, as well as in-depth discussions of brand building on the Internet and internal brand building. A treasure trove of techniques, templates, and rules of thumb, Brand Aid! is an indispensable roadmap for anyone responsible for building their organization's brand."

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Details

  • Title Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
  • Author Brad Vanauken
  • Binding Hardback
  • Edition 1st
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Amacom, Saranac Lake, New York, U.S.A.
  • Publication date July 7, 2003
  • Illustrated Yes
  • ISBN 9780814406816 / 0814406815
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 9.1 x 6.3 x 1.2 in (23.11 x 16.00 x 3.05 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Branding (Marketing), Brand name products - Management
  • Library of Congress Catalogue Number 2003001112
  • Dewey Decimal Code 658.8

About the author

Brad VanAuken (Honeyoye Falls, NY) is the President and founder of BrandForward, Inc. He was previously the Vice President of Marketing at Element K, and the Director of Brand Management and Marketing at Hallmark Cards.

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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening...
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad VanAuken

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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening...
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad VanAuken

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Brand Aid : An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening...

Brand Aid : An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad VanAuken

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Brand Aid : An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening...
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Brand Aid : An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by VanAuken, Brad

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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening...
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad VanAuken

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ISBN 10 / ISBN 13
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2003-07-07. First Edition. hardcover. Used: Good. 6.25x1.25x9.25. Buy with confidence. Excellent Customer Service & Return policy.
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening...
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad VanAuken

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ISBN 10 / ISBN 13
9780814406816 / 0814406815
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening...
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad VanAuken

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ISBN 10 / ISBN 13
9780814406816 / 0814406815
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2003-07-07. First Edition. hardcover. New. 6.25x1.25x9.25. Buy with confidence. Excellent Customer Service & Return policy.
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A$26.31
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening...
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad VanAuken

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  • Hardback
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ISBN 10 / ISBN 13
9780814406816 / 0814406815
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening...
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

by Brad VanAuken

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  • Hardback
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Hardcover
ISBN 10 / ISBN 13
9780814406816 / 0814406815
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AMACOM, 2003-07-07. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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