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The Experience Effect: Engage Your Customers with a Consistent and Memorable
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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience Paperback - 2010

by Jim Joseph

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The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the "experience effect." In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand's target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands' marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.

Details

  • Title The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
  • Author Jim Joseph
  • Binding Paperback
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Amacom
  • Publication date 2010-05-03
  • ISBN 9780814437599 / 0814437591
  • Weight 0.76 lbs (0.34 kg)
  • Dimensions 9.21 x 6.14 x 0.51 in (23.39 x 15.60 x 1.30 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.827

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The Experience Effect
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The Experience Effect

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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

by Jim Joseph

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Paperback / softback. New. What motivates consumers to buy? It's more than just products and services themselves. Learn how your company can achieve the experience effect to build brand loyalty and earn repeat business.
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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

by Jim Joseph

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Paperback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales
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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

by Jim Joseph

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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
Stock photo: cover may vary

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

by Jim Joseph

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Paperback
ISBN 10 / ISBN 13
9780814437599 / 0814437591
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Paperback / softback. New. What motivates consumers to buy? It's more than just products and services themselves. Learn how your company can achieve the experience effect to build brand loyalty and earn repeat business.
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A$19.01 Delivery to USA
The Experience Effect
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The Experience Effect

by Joseph, Jim,

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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

by Joseph, Jim

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ISBN 10 / ISBN 13
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