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How to Manage Your Global Reputation: A Guide to the Dynamics of International
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations Paperback - 2002

by Michael Morley

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Reader reviews for How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

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Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

Details

  • Title How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
  • Author Michael Morley
  • Binding Paperback
  • Edition Rev Upd
  • Pages 228
  • Volumes 1
  • Language ENG
  • Publisher New York University Press, New York, N.Y.
  • Publication date 2002-05-01
  • ISBN 9780814756799 / 0814756794
  • Weight 0.93 lbs (0.42 kg)
  • Dimensions 9.2 x 6.32 x 0.56 in (23.37 x 16.05 x 1.42 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number HD59
  • Dewey Decimal Code 659.289

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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Stock photo: cover may vary

How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

by Morley, Michael

  • Used
  • Paperback
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Updated
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ISBN 10 / ISBN 13
9780814756799 / 0814756794
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NYU Press, 2002-05-01. Updated. paperback. Used: Good. 6.00x0.50x9.00. Buy with confidence. Excellent Customer Service & Return policy.
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

by Morley, Michael

  • New
  • Paperback
Condition
New
Edition
Updated
Binding
Paperback
ISBN 10 / ISBN 13
9780814756799 / 0814756794
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NYU Press, 2002-05-01. Updated. paperback. New. 6.00x0.50x9.00. Buy with confidence. Excellent Customer Service & Return policy.
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Item price
A$40.46
Free Delivery to USA
How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

by Michael Morley

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780814756799 / 0814756794
Quantity available
10
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Description:
Paperback / softback. New. Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation.
Add to wish list
Item price
A$64.59
A$19.01 Delivery to USA
How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

by Michael Morley

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780814756799 / 0814756794
Quantity available
847
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Paperback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies
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Item price
A$65.68
A$15.26 Delivery to USA
How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

by Michael Morley

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780814756799 / 0814756794
Quantity available
10
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A$71.57
A$19.01 Delivery to USA

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Description:
Paperback / softback. New. Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation.
Add to wish list
Item price
A$71.57
A$19.01 Delivery to USA
How To Manage Your Global Reputation
Stock photo: cover may vary

How To Manage Your Global Reputation

by Morley, Michael,

  • New
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New
ISBN 10 / ISBN 13
9780814756799 / 0814756794
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How To Manage Your Global Reputation
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How To Manage Your Global Reputation

by Morley, Michael,

  • Used
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New
ISBN 10 / ISBN 13
9780814756799 / 0814756794
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like new.
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

by Morley, Michael

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ISBN 10 / ISBN 13
9780814756799 / 0814756794
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Stock photo: cover may vary

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

by Michael Morley

  • New
  • Paperback
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New
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Paperback
ISBN 10 / ISBN 13
9780814756799 / 0814756794
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New York Univ Pr, 2002. Paperback. New. revised updated edition. 180 pages. 9.00x6.00x0.50 inches.
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How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
Stock photo: cover may vary

How To Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

by Morley, Michael

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9780814756799 / 0814756794
Quantity available
1
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NYU Press, 2002-05-01. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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A$125.15
A$8.59 Delivery to USA