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Imagining La Chica Moderna: Women, Nation, and Visual Culture in Mexico,
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Imagining La Chica Moderna: Women, Nation, and Visual Culture in Mexico, 1917-1936 Hardback - 2008

by Joanne Hershfield

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Reader reviews for Imagining La Chica Moderna: Women, Nation, and Visual Culture in Mexico, 1917-1936

From the publisher

In the years following the Mexican Revolution, visual images of la chica moderna, the modern woman, au courant in appearance and attitude, popped up in mass media across the country. Some of the images were addressed directly to women through advertisements, as illustrations accompanying articles in women's magazines, and on the "women's pages" in daily newspapers. Others illustrated domestic and international news stories, promoted tourism, or publicized the latest Mexican and Hollywood films. In Imagining la Chica Moderna, Joanne Hershfield examines these images, exploring how the modern woman was envisioned in Mexican popular culture and how she figured into postrevolutionary contestations over Mexican national identity.

Through her detailed interpretations of visual representations of la chica moderna, Hershfield demonstrates how the images embodied popular ideas and anxieties about sexuality, work, motherhood, and feminine beauty, as well as class and ethnicity. Her analysis takes into account the influence of mexicanidad, the vision of Mexican national identity promoted by successive postrevolutionary administrations, and the fashions that arrived in Mexico from abroad, particularly from Paris, New York, and Hollywood. She considers how ideals of the modern housewife were promoted to Mexican women through visual culture; how working women were represented in illustrated periodicals and in the Mexican cinema; and how images of traditional "types" of Mexican women, such as la china poblana (the rural woman), came to define a "domestic exotic" form of modern femininity. Scrutinizing photographs of Mexican women that accompanied articles in the Mexican press during the 1920s and 1930s, Hershfield reflects on the ways that the real and the imagined came together in the production of la chica moderna.

From the rear cover

""Imagining la Chica Moderna" is an engaging book that both demonstrates the role of gender in fashioning the Mexican nation and underscores the primacy of popular culture in that enterprise."--Ann Marie Stock, editor of "Framing Latin American Cinema: Contemporary Critical Perspectives"

Details

  • Title Imagining La Chica Moderna: Women, Nation, and Visual Culture in Mexico, 1917-1936
  • Author Joanne Hershfield
  • Binding Hardback
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher Duke University Press
  • Publication date 2008-06
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780822342212 / 0822342219
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.1 x 6.2 x 0.9 in (23.11 x 15.75 x 2.29 cm)
  • Themes
    • Chronological Period: 1920's
    • Chronological Period: 1930's
    • Chronological Period: 1900-1919
    • Cultural Region: Mexican
    • Sex & Gender: Feminine
  • Category Gender Studies
  • Library of Congress subjects Women in popular culture - Mexico - History, Sex role - Mexico - History - 20th century
  • Library of Congress Catalogue Number 2007047855
  • Dewey Decimal Code 305.488

Media reviews

Citations

  • Chronicle of Higher Education, 07/11/2008, Page 17

About the author

Joanne Hershfield is Professor of Media Studies and Chair of the Curriculum in Women's Studies at the University of North Carolina, Chapel Hill. She is the author of The Invention of Dolores del Rio and Mexican Cinema/Mexican Woman, 1940-1950 and a coeditor of Mexico's Cinema: A Century of Film and Filmmakers.

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Imagining la Chica Moderna: Women, Nation, and Visual Culture in Mexico, 1917-1936
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Imagining la Chica Moderna: Women, Nation, and Visual Culture in Mexico, 1917-1936

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Imagining la Chica Moderna: Women, Nation, and Visual Culture in Mexico, 1917-1936

Imagining la Chica Moderna: Women, Nation, and Visual Culture in Mexico, 1917-1936

by Joanne Hershfield

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Imagining la Chica Moderna – Women, Nation, and Visual Culture in Mexico, 1917–1936
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Imagining la Chica Moderna – Women, Nation, and Visual Culture in Mexico, 1917–1936

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Imagining la Chica Moderna: Women, Nation, and Visual Culture in Mexico, 1917–1936

by Hershfield, Joanne

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