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WWW.Advertising: Advertising and Marketing on the World Wide Web
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WWW.Advertising: Advertising and Marketing on the World Wide Web Paperback - 2003

by Richard Adams

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Reader reviews for WWW.Advertising: Advertising and Marketing on the World Wide Web

From the publisher

The web has opened previously unimaginable doors for marketers and ad designers alike. Advertising on the web is generally cheaper than other media--and for the money, more likely to reach a much wider audience. However, successful web advertising must present a mix of form and function, appear attractive and compelling, and provide an inescapable reason for looking, reading, and making that vital click-through to the advertiser's website. With 500 dazzling full-color illustrations highlighting some of the web's best advertising campaigns, www.advertising offers a comprehensive look at an expansive and exciting medium and reveals dozens of surefire strategies for advertising success. Readers will find in-depth explanations of web-authoring software; fantastic effects like animation, banners, and mouseovers; and the myriad other digital tools available. They'll also discover winning, easy-to-learn techniques to help create memorable and successful web advertising. This important addition to the Design Directories series is an essential resource for every designer, advertiser, and marketer.

First line

The explosive growth of the Web has seen large amounts of content and commerce being transferred to and delivered via the Web.

Details

  • Title WWW.Advertising: Advertising and Marketing on the World Wide Web
  • Author Richard Adams
  • Binding Paperback
  • Edition First Edition
  • Pages 192
  • Volumes 1
  • Language ENG
  • Publisher Watson-Guptill Publications, New York, NY, U.S.A.
  • Publication date March 2003
  • Illustrated Yes
  • ISBN 9780823058617 / 0823058611
  • Weight 1.59 lbs (0.72 kg)
  • Dimensions 9.42 x 8.32 x 0.64 in (23.93 x 21.13 x 1.63 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 2002117050
  • Dewey Decimal Code 659

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Www. Advertising : Advertising and Marketing on the World Wide Web

Www. Advertising : Advertising and Marketing on the World Wide Web

by Richard Adams

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  • Paperback
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ISBN 10 / ISBN 13
9780823058617 / 0823058611
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Watson-Guptill Publications, Incorporated, 2003. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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www.advertising: Advertising and Marketing on the World Wide Web (Design Directories)
Stock photo: cover may vary

www.advertising: Advertising and Marketing on the World Wide Web (Design Directories)

by Adams, Richard

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780823058617 / 0823058611
Quantity available
1
Seller
Item price
A$34.00
Free Delivery to USA

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Description:
Brand: Watson-Guptill, 2003-03-01. paperback. Used: Good. 8.25x0.50x9.25. Buy with confidence. Excellent Customer Service & Return policy.
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Item price
A$34.00
Free Delivery to USA
www.advertising: Advertising and Marketing on the World Wide Web (Design Directories)
Stock photo: cover may vary

www.advertising: Advertising and Marketing on the World Wide Web (Design Directories)

by Adams, Richard

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9780823058617 / 0823058611
Quantity available
1
Seller
Item price
A$81.34
Free Delivery to USA

Show details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Item price
A$81.34
Free Delivery to USA